Cookieless Strategies With a Dash of AI

The programmatic landscape is evolving, and more limitations are being placed on the environments in which cookies exist. StackAdapt partnered with Advertiser Perceptions to survey 150 agency and brand advertising decision makers across the US, and gain insight into how advertisers are preparing for cookieless environments.

Inside this eBook, we cover:

1. Stats and insights on how advertisers and brand marketers are preparing for cookieless environments.
2. The role that contextual advertising plays in cookieless targeting.
3. Insights on how advertisers and brands can leverage contextual strategies for digital campaigns.
4. Strategies for brands to use machine learning and AI to stay competitive.
5. And so much more!

Access the report to learn how decision makers view contextual targeting, how many have begun incorporating it into their strategies, its effectiveness, what challenges they face, their understanding of AI and machine learning, and so much more.

Thank you,
The StackAdapt Team