💭 Achieve Profitable Growth with Account-Based Marketing Personalization

💭 Achieve Profitable Growth with Account-Based Marketing Personalization | XS’ Issue #37

By Esat from Experience Stack • Issue #37 • View online

Account-Based Marketing + Personalization = Profitable Growth

What Is Account-Based Marketing?

In short, account-based marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting and engaging specific accounts rather than individual leads.

ABM aims to generate more revenue from fewer, bigger deals by aligning your sales and marketing teams around a common set of target accounts. This alignment allows you to tailor your outreach and messages to better resonate with each account, increasing the likelihood of success.

How Personalization Can Impact Account-Based Marketing

In account-based marketing, personalization is key.

By tailoring your messages and content to fit your target accounts’ specific needs and interests, you can significantly increase the likelihood of conversion.

There are a few simple ways to get started with account-based marketing personalization:

Have the right data strategy
Choose the right tech stack
Align the sales and marketing teams
Segment your target accounts
Uncover the customer journeys and intent
Create use cases and hypothesis
Develop personalized content (and campaigns)
Measure and analyze results

3 Account-Based Marketing Personalization Tactics for Profitable Growth

1. Headline Personalization

You can tailor the headline messages for the different target accounts. Using different firmographic variables such as industry, location, revenue, company size, etc., would be highly beneficial for creating different variations to target your accounts.

2. Social Proof Personalization

You can personalize the social proofs for each target account by using relevant logos, reviews, and testimonials to match not only their wants and needs but also their industry, company size, location, etc.

3. Case Study/Success Story Personalization

Personalizing featured success stories is a great way to make sure you provide the right content for your audience.

When you personalize featured case studies and success stories, you are making it clear that you care about their interests and needs. This will help build trust with your audience and make it more likely for people to return again and again to learn more from you.

Rounding Up the Stack

Each week, we try to read, listen to, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best content from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

Using Website Personalization for Effective Account-Based Marketing

In this blog post, you’ll explore the basics of account-based marketing personalization and discuss some of the benefits you can expect from using it. You’ll also have tips for getting started with your own account-based marketing personalization strategy:

Using Website Personalization for Effective Account-Based Marketing

ninetailed.io • Share

Composable Architecture and the Power of Customization

Ultimately, composable architecture provides a platform where nearly anything is possible. Companies can provide customers with meaningful online interactions and customized digital experiences:

Composable Architecture and the Power of Customization

www.contentful.com • Share

3 Things Customers Expect from Marketers to Prove That They’re Human

Put the human touch back into AI-powered marketing automation by affirming these values:

3 Things Customers Expect from Marketers to Prove That They’re Human

martech.org • Share

Scenes From an Italian Restaurant: Great Customer Experience, Personalized Touch

Great CX comes from unexpected personalization and human connection. Ready to take on these CX lessons over pasta and bread:

Every Little Detail Counts in Customer Experience — Even While Dining on Italian Food

www.cmswire.com • Share

How to Set Up a Localization Workflow

Here, you’ll have a step-by-step localization workflow you can reference for your business’s website localization efforts. You’ll also read some key features that your website localization tools should contain to facilitate effective localization.

How to Set Up a Localization Workflow

weglot.com • Share

Podcast Episodes

Drawing a Line Between Data in Sports and Marketing - Data Unlocked

In this episode, Kim Larsen, SVP of Business Data Science at WHOOP, discusses WHOOP’s work, using data to predict and model sports outcomes, the difference between sports predictions and customer predictions, and more:

Data Unlocked

Videos and Webinars

Headless Architecture Fundamentals - The Basics You Need to Know

This video is for those who are moving toward headless and want to understand the fundamentals and considerations of headless architecture without getting too bogged down in detail:

Headless Architecture Fundamentals - The Basics You Need to Know

Guides, Case Studies, and Reports

9 Best JavaScript Frameworks to Use in 2022

This article will introduce to you the best JavaScript frameworks that provide developers with the building blocks to create application software:

9 Best JavaScript Frameworks to Use in 2022

ninetailed.io • Share

Upcoming Events and Webinars

Enable Data-Driven CX with Powerful Analytics

With the right analytics strategy, your business will have access to a goldmine of information about customer experience.

Tuesday, September 27 at 11 am PT / 2 pm ET

WEBINAR: Enable Data-Driven CX with Powerful Analytics

www-cmswire.simplermedia.com • Share

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat