Morning Brew - ☕ Cart work

Instacart’s new suite of tech aims to be the “antidote to Amazon”
Morning Brew September 22, 2022

Retail Brew


Good afternoon. Pumpkin spice, plaid, and the Fed’s third consecutive 0.75% interest rate hike? Sounds like every other Thursday the first day of fall!

In today’s edition:

—Erin Cabrey, Jeena Sharma


Connect store

Connect store Instacart

Ever since Amazon reimagined the grocery store from the ceiling down with its computer vision-based “Just Walk Out” checkout, and the pandemic gave online grocery shopping a major boost, traditional grocers have been feeling the pressure to bring high-tech experiences to IRL stores by adding things like smart carts and robots to their aisles.

With a new slate of grocery tech offerings called Connected Stores, Instacart aims to help grocers compete with the e-comm behemoth through a one-stop shop of features like electronic shelf tags and mobile self-checkout, to connect the online and brick-and-mortar experience, David McIntosh, Instacart’s VP of platform growth and technology, told Retail Brew.

“We want to arm the industry with these capabilities and tools. We want to enable all of our retail partners,” he said. “We want to be the antidote to Amazon.”

Linking up

McIntosh broke down the suite of Connected Stores tech, which he noted is “modular,” and allows retailers to “stack them on top of each other as building blocks.”

  • First, Instacart has updated tech from companies it acquired last year. The new iteration of the Caper Cart, made by smart cart company Caper AI, which Instacart bought last October, is slimmer, lighter, and holds 65% more.
  • Then there’s some brand new stuff, like a Scan & Go function that lets shoppers check out using their phones, and also helps shoppers identify which products are EBT SNAP eligible.
  • Another new feature is Carrot Tags, electronic shelf labels that allow up-to-date pricing and the display of attributes like organic and non-GMO.

As McIntosh noted, the Connected Stores tech brings a digital shopping experience to brick-and-mortar stores. Plus, the new features “have clear ROI from the start;” they boost basket sizes and improve retailer ops, freeing up floor personnel to focus on the customer.

Keep reading here.EC



Down to the penny


They say you gotta spend money to make money—but, uh, what if you’re not 100% sure how your business spends at all times?

Teampay helps brands gain full visibility into company spend, something that’s pretty essential to long-term, sustainable revenue growth.

With Teampay, all spend is one place, reducing manual work for your finance teams, providing employees with what they need (when they need it), and ensuring company policy is applied to every penny.

It covers pretty much everything—short of counting loose change between the couch cushions.

Spend less time figuring out where your money goes and more time building a brand that stands out in the consumer crowd. Get started with Teampay here.



Run(a)way with me

Run(a)way with me David Gannon

Joining established names like Tom Ford and Carolina Herrera at New York Fashion Week was Kim Shui, a relatively new entrant to the fashion week circuit.

Retail Brew caught up with the up-and-coming womenswear designer, who’s known for her vibrant prints, after her show at the Grand Central Terminal to ask her some pressing questions:

How do you define the Kim Shui customer?

They’re 21 to 40. They live in a major city, or they’re in a smaller city and really up to date on fashion on social media. They’re very big users of TikTok and Instagram and kind of are influenced by seeing what other people are also wearing online. And they are not afraid of being bold with their fashion choices.

What’s next for Kim Shui?

We kind of want to experiment with some different ways of retail. I really want to explore how we can create more drops. We have traditionally done shows every two seasons. I’m kind of interested in also doing smaller collections and dropping that throughout the year, with a see-now-buy-now element to it, and also having Afterpay being able to have people access that. I think the idea of drops, the quantities being of a certain amount and having designs where they can be more thought-out, that also is interesting to me.

Keep reading here.JS




Will your biz crush the holiday rush? The more steps to a checkout process, the more likely an online shopping cart will be abandoned. Make the most out of holiday sales and beyond with frictionless checkout capabilities, courtesy of Bolt. Find out how you can use one-click checkout to increase conversions here.



Today’s top retail reads.

Licensed to sell: Retail cannabis is coming to New York, and the state has established a $200 million fund to provide startup loans for new business owners—regulators want those convicted of marijuana-related crimes to get the first shot. (The Wall Street Journal)

Fired up: As the global auto industry moves toward electric vehicles, the owner of gas station chain Circle K is getting creative in an attempt to jumpstart the company’s food business. (Bloomberg)

Heat wave: Inside an Amazon air freight hub in San Bernardino, California, during some of the hottest days of the year, when temperatures reached up to 110 degrees. (Los Angeles Times)

Level up: You’ve got the idea and the drive…are you ready to bring your dream to life? Our 8-week Business Essentials Accelerator teaches you the fundamental knowledge of building a business. The next session starts Monday!

Reimagine the retail road map: You won’t wanna miss our Retail Brew x Bolt Virtual Event on Sept. 28, where we’ll hear from the CMO of Chewy and Bolt’s VP of Customer Experience about how they’re elevating the e-comm experience for the better. Register here.*

*This is sponsored advertising content.


  • Amazon is facing an FTC investigation into its proposed $1.7 billion purchase of iRobot, maker of the Roomba.
  • Taco Bell said it will start testing Beyond Meat carne asada next month in Ohio.
  • Nordstrom said it implemented a “poison pill,” which will prevent investors from acquiring more than 10% of its shares, following Mexican department store Liverpool’s investment.
  • Walmart said it would hire fewer workers for the holiday season this year than it did in 2021.
  • California is moving to ban the sale of diesel-powered medium- and heavy-duty trucks.


The numbers you need to know.

Last month, Retail Brew dove into the concept of Made in America—what it means, how retailers approach domestic manufacturing, and the supply-chain issues that come with the practice.

In January, New Balance opened a new facility in Methuen, Massachusetts, where the company seeks to create 750,000 pairs of shoes annually by the end of the year.

  • For the storied shoe brand, the label Made in America means sourcing at least 70% of materials domestically.

Domestic manufacturing really comes down to price points. US labor costs much more than in places like Asia, and building facilities isn’t cheap either. “All these factories require huge investments, and there’s a couple of years of planning to open one,” Felipe Caro, professor of decisions, operations, and technology management at UCLA, previously told Retail Brew.

  • A way to shorten lead times and ease constraints is to source close to the US, but not on American soil.
  • Honduras produces 5% of the clothing made in the United States for companies like Nike, Under Armour, and Adidas, Ricardo Ernst, professor of operations and global logistics at Georgetown University’s McDonough School of Business, told us.

American Giant, a San Francisco-based DTC brand, prides itself on the quality of its apparel, charging $138 for a hoodie. It’s part of the elevated costs associated with being able to say Made in America.

  • “That was the first customer that I could remember that said, ‘I don’t want to do it the cheapest. I don’t want to compete with Fruit of the Loom. I don’t have to,’” Bryan Ashby, president of Carolina Cotton Works, told Retail Brew.


Share Retail Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


Written by Erin Cabrey, Jeena Sharma, and Grace Donnelly

Was this email forwarded to you? Sign up here.


Industry news, with a sense of humor →

  • CFO Brew: your go-to source for global finance insights
  • Future Social: the Brew's take on the world of social media
  • Healthcare Brew: the comprehensive industry guide for administrators, medical professionals, and more
  • HR Brew: analysis of the employee-employer relationship
  • IT Brew: moving business forward; innovation analysis for the CTO, CIO & every IT pro in-between

Tips for smarter living →

Podcasts → Business Casual, Founder's Journal, Imposters, and The Money with Katie Show


Accelerate Your Career with our Courses →


Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2022 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Key phrases

Older messages

☕ What should I watch?

Thursday, September 22, 2022

Taking recs from Roku. September 22, 2022 Marketing Brew TOGETHER WITH Wistia Happy Thursday. This morning, Drizly, the alcohol delivery service, debuted a retail media network. It's a great day to

☕ Back-to-back-to-back

Thursday, September 22, 2022

The Fed went big again on its latest rate hike... September 22, 2022 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Ally Robotics Good morning and happy first day of fall. Our friends at

☕ A penny shaved

Wednesday, September 21, 2022

How safety razors made by luxury brands are challenging cartridge-razor makers September 21, 2022 Retail Brew TOGETHER WITH Bolt Hello, hello. It's the last day of summer, so put on your jorts and

☕️ Digital Deere

Wednesday, September 21, 2022

Plus: A new look at the failed Sidewalk-Toronto smart city. September 21, 2022 Emerging Tech Brew TOGETHER WITH Bambee Happy Wednesday. Hilton is designing its first off-Earth suites as part of the in-

☕ Life’s a beach

Wednesday, September 21, 2022

Q&A with Hollister's head of social. September 21, 2022 Marketing Brew TOGETHER WITH Attest Happy Wednesday. This year has felt like jumping across that glass bridge in Squid Game. As soon as

When SCOTUS comes for Section 230

Tuesday, October 4, 2022

Chip restrictions – Kim K.'s coins – single charging port View email in browser | Forward this email By Sarah Roach and Nat Rubio-Licht October 4, 2022 PRESENTED BY

Wall Street Helped Create Jackson’s Water Crisis

Tuesday, October 4, 2022

A major credit rating agency jacked up interest rates in Jackson, Mississippi, curtailing infrastructure investments in the years leading up to the city's recent disaster. Wall Street Helped Create

Criminally deceptive

Tuesday, October 4, 2022

In their efforts to seize control of the House and Senate, Republicans around the country are attacking their Democratic opponents on criminal justice issues. The focus on "crime and safety"

strange brew resets blood sugar overnight?

Tuesday, October 4, 2022

Please Read or Unsubscribe The Conservative News Sponsored content keeps our newsletter free. We do not endorse all advertisers. SPONSORED Scientists recently found something astonishing in your

☕ Credit Sus

Tuesday, October 4, 2022

Ukraine rages against Elon... October 04, 2022 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Blendid Good morning. Ever feel like time is being stolen from you? Well, if you were living on

Numlock News: October 4, 2022 • Robocalls, Liquid Death, Railways

Tuesday, October 4, 2022

By Walt Hickey Water Liquid Death, the proactively-branded company that sells canned water, has brought in a $70 million investment round that now values the company at $700 million. The company

Supreme Court term preview - NFL concussion policy criticized - Credit Suisse concern

Tuesday, October 4, 2022

Mobile abortion clinic • Indonesia stadium stampede • Supreme Court term preview • Credit Suisse concern • NFL concussion policy criticized • 4 OCT 2022 View in browser The Factual Facts, not fear.

FBI: We tracked who was printing secret documents to unmask ex-NSA suspect [Tue Oct 4 2022]

Tuesday, October 4, 2022

Hi The Register Subscriber | Log in The Register {* Daily Headlines *} 4 October 2022 printer probs FBI: We tracked who was printing secret documents to unmask ex-NSA suspect Infosec systems designer

What A Day: Perlas before swine

Tuesday, October 4, 2022

The Kremlin is acting tough with their illegal annexation, but there's chaos at home in mother Russia. Monday, October 3, 2022 BY JULIA CLAIRE & CROOKED MEDIA - Pennsylvania GOP gubernatorial

CHAI, Assistance Games, And Fully-Updated Deference

Monday, October 3, 2022

Machine Alignment Monday 10/3/22 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌