Swipe Files - 📂 SparkToro's commercial

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Rand Fishkin @randfish Last week, we launched a new explainer video for SparkToro. It's now on the homepage, and I've had a lot of questions like: How much did that cost? How long did it take? Did you do that yourselves? What was the goal? Has it had a positive impact? Short thread with answers. pic.twitter.com/JJkrMjc8LB January 6th 2022 5 Retweets 63 Likes

Some TLDR details:

• Cost: $25k
• Time: ~90 days
• Production: Phil Nottingham and team

Some stats on engagement:

Rand Fishkin @randfish @philnottingham @amandanat @everywhereist Has it had a positive impact? Hard to say. We're surprised by two things so far: A) How few folks who visit sparktoro.com hit play on the video (bummer 🤨) B) How many folks who start the video finish it (huzzah!😃) In 2-3 months, we'll know a lot more. pic.twitter.com/AvCHrGfyPo Rand Fishkin @randfish @philnottingham @amandanat @everywhereist 3) Engage. Short, polished videos improve engagement and often help folks who won't read the 5 or 6 paragraphs of text it would take to communicate this another way. 4) Conversion. We hope (but don't yet know b/c it's new) this will encourage more (free + paid) use of SparkToro January 6th 2022 4 Retweets 24 Likes

Would you create a commercial for your SaaS?

—Corey

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