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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Ferulic Acid

Ferulic acid is an antioxidant typically found in rice, bran, oats and bamboo.

The compound is an increasingly popular ingredient in anti-aging skincare products.

Ferulic acid is also beginning to be added to sunscreens. That’s because certain studies suggest that the addition of ferulic acid boosts the effectiveness of traditional sunscreen.

Peach & Lily, Medix and SkinCeuticals are examples of trending skincare brands that offer ferulic acid-based products.

What's Next

Ferulic acid is part of the Antioxidant Skincare meta trend.

Searches for “antioxidant skincare” have increased by 166% over the last 5 years.

Antioxidants now account for the largest share of the anti-aging ingredient market.

Interest in antioxidant skincare products is increasing particularly among Gen Z consumers.

That’s because people in this age group have a strong preference for natural skincare brands. In fact, 70% of Gen Z consumers use skincare products made from natural ingredients.

Topic #2

Digital Sustainability

Digital sustainability refers to the use of digital technologies that have a positive impact on the environment.

The global success rate for digital sustainability initiatives currently sits at only 4%.

However, this number is forecasted to grow to 35% in the next few years.

Global interest in digital sustainability is growing due to the fact that environmental concerns now drive many consumers’ buying decisions.

In fact, 70% of US consumers state that they consider sustainability when making a purchasing decision.

And 88% say that they would be more loyal to a brand that implements sustainable practices.

What's Next

Digital sustainability is part of the GreenTech meta trend.

The global GreenTech market is forecasted to grow at a CAGR of 27.2% through 2028.

IoT, AI and cloud computing are some of the core technologies driving this growth.

In fact, according to McKinsey, using green AI to reduce food waste could save organizations $123B a year by 2030.

Sunlight transport and plant walls are examples of trending GreenTech products.

Topic #3

Shower Phone Holder

Shower phone holders are waterproof cases that can be mounted on a shower wall.

Interest in the product is increasing mainly thanks to TikTok: videos mentioning shower phone holders have generated over 120 million views on the platform.

What's Next

Shower phone holders are part of the Phone Tips of TikTok meta trend.

Brands are starting to use community hashtags to get in front of specific audiences on TikTok.

Specifically, phone accessory brands and app developers are using the phone tips hashtag to help their content reach tech-savvy TikTok users.

In fact, videos focused on phone tips have over 5.6 billion views on TikTok.

Topic #4

Distroless

Distroless is a container image technology developed by Google.

These images are similar to traditional Docker images with one major difference:

Distroless images remove the operating system and contain only a user’s application and runtime dependencies.

By removing the operating system, this “stripped down” version significantly reduces attack vectors that hackers can exploit.

What's Next

Distroless is part of the Container Security meta trend.

Container technology is currently used by 30% of organizations.

But security concerns are a major reason why many companies remain reluctant to adopt this technology.

In fact, according to a Gartner survey, security concerns are the third most cited challenge when it comes to container management.

This has created a demand for security solutions specific to containers (especially as more businesses adopt container technology).

All this is why the market for container security solutions is forecasted to increase by 2x over the next six years.

Topic #5

Exponential Tech Startup
(Exploding Topics Pro Only)

Topic #6

Brand New Product Category
(Exploding Topics Pro Only)

Topic #7

Hockey-stick Growth Startup
(Exploding Topics Pro Only)

Topic #8

New Digital Health Process
(Exploding Topics Pro Only)

Topic #9

Fast-Growing SaaS Tool
(Exploding Topics Pro Only)

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Exploding Topics - ET: September 27th 2022

Topic #1

Ferulic Acid

What's Next

Topic #2

Digital Sustainability

What's Next

Topic #3

Shower Phone Holder

What's Next

Topic #4

Distroless

What's Next

Topic #5

Exponential Tech Startup
(Exploding Topics Pro Only)

Topic #6

Brand New Product Category
(Exploding Topics Pro Only)

Topic #7

Hockey-stick Growth Startup
(Exploding Topics Pro Only)

Topic #8

New Digital Health Process
(Exploding Topics Pro Only)

Topic #9

Fast-Growing SaaS Tool
(Exploding Topics Pro Only)

Older messages

ET: September 20th 2022

ET: September 13th 2022

Heads Up

Early Trends

Exploding Topics 3.0

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Exploding Topics - ET: September 27th 2022

Topic #1

Ferulic Acid

What's Next

Topic #2

Digital Sustainability

What's Next

Topic #3

Shower Phone Holder

What's Next

Topic #4

Distroless

What's Next

Topic #5

Exponential Tech Startup(Exploding Topics Pro Only)

Topic #6

Brand New Product Category(Exploding Topics Pro Only)

Topic #7

Hockey-stick Growth Startup(Exploding Topics Pro Only)

Topic #8

New Digital Health Process(Exploding Topics Pro Only)

Topic #9

Fast-Growing SaaS Tool(Exploding Topics Pro Only)

Older messages

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Brand New Product Category
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Hockey-stick Growth Startup
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New Digital Health Process
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