How this couple spotted a six-figure business opportunity

How this couple spotted a six-figure business opportunity thanks to Semrush

And moved to the U.S. to chase it.

While living in Paris, Anthony & Yani decided they wanted to move to the US and start a business. 

They knew the first thing they needed to do was market research to find the best opportunity for them. 

So, they turned to Semrush - its keyword tool alone gave them all the validation they needed (and more)...

What did they find?

#1. There was huge buyer intent: from a simple keyword report, they saw that there were thousands of people searching on Google for things like “macarons near me” or “buying macarons”. 

#2. There was a gap in the market: they were able to use Semrush to spy on their competitors. They found that a market existed, but few people were capatilizing on macaroons specifically.

#3. To get in front of customers, they needed to rank #1 on Google: So, they started a blog answering real customers' questions, like “what do macarons taste like”, or “best macarons study the US”. Real questions that real people were asking but nobody was answering.

Today, their online French bakery is a $300K/year business.

They attribute much of this success to keyword research tools:

“Semrush is a gold mine. I was able to find out easily if there was a market for macarons online in the US.”

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