Morning Brew - ☕ Landfall

Hurricane Ian touches down in Florida...
September 29, 2022 View Online | Sign Up | Shop

Morning Brew

Fidelity Investments

Good morning. Our crypto newsletter, Incrypto, launches next week. It’s intended to help beginners interested in Web3, digital tokens, DeFi, and more learn all about the sector in a way that will allow you to explain crypto to someone else. The Incrypto writers are (miss you, Jamie) and they’re ready to show you what they’ve been mining.

Sign up here.

Abby Rubenstein, Matty Merritt, Neal Freyman














*Stock data as of market close, cryptocurrency data as of 11:00pm ET. Here's what these numbers mean.

  • Markets: The Dow and the S&P 500 both snapped six-day losing streaks after the Bank of England stepped in to calm investor fears about its teetering markets. That announcement helped crashing bonds recover in a big way, and the 10-year US Treasury yield (which moves inversely to prices) posted its biggest one-day drop since 2009. Meanwhile, Biogen had an epic day after reporting that its Alzheimer's drug shows promise.


Hurricane Ian pummels Florida

A woman getting help climbing out of a dangerous area in Tampa during Hurricane Ian Ben Hendren/Anadolu Agency via Getty Images

Hurricane Ian slammed into Florida’s southwest coast yesterday afternoon, making landfall with nearly the strength of a Category 5 storm. It’s now tied for fifth place on the list of strongest hurricanes ever to hit the US.

How strong was it?

  • Winds of 150 miles per hour lashed the area as the storm first hit.
  • A storm surge as high as 12 feet engulfed homes and cars along the coast, trapping some people inside.
  • 1.8 million Floridians had lost power as of 9pm ET—and that’s after the storm already took out Cuba’s power grid.

Even Waffle House—a chain so committed to keeping its diners open in all but the worst circumstances that FEMA has used a “Waffle House Index” to gauge the condition of disaster areas—shut down 21 Florida locations as the storm drew near.

Ian lost some momentum as it traveled inland last night, downgrading to a Category 2 by 9pm as it approached Orlando. It’s expected to keep winding down as it moves, but Florida will likely feel the effects of the storm into the weekend.

What’s next? Florida will work to rebuild. At least 26 states have offered help, and the federal government was prepared to truck in millions of meals and water as soon as the storm subsided. Governor Ron DeSantis has also sought additional federal help.

  • It’s too soon to say just how much damage Ian caused, but one expert told the New York Times as the storm approached that insurance companies were predicting it would cost between $20 billion and $40 billion.

The governors of Virginia, Georgia, South Carolina, and North Carolina have all declared emergencies as Ian is forecast to hit those states as a tropical storm over the weekend.



Tour de headlines

Cans of beans with nutrition labels displayed on the front Illustration: Will Varner, Photo: Lauri Patterson/Getty Images

Nutrition labels could go full-frontal. The FDA proposed new rules yesterday to move nutrition labels to the front of food packaging and to update what manufacturers are allowed to call “healthy,” with the aim of helping consumers make better choices at the grocery store. The proposal comes as part of President Biden’s 44-page plan to end hunger and diet-related diseases by 2030, which was unveiled just before the first major White House conference on hunger and nutrition since 1969.

Aaron Judge ties Roger Maris. The New York Yankees slugger homered in Toronto for his 61st home run of the season, tying the American League record for home runs in a single season set by Roger Maris…61 years ago in 1961 (you can’t make these things up). Judge has seven games left to break Maris’s record, though he won’t touch Barry Bonds’s overall MLB record of 73 homers in 2001.

Bank of England steps in to soothe markets. The Bank of England moved yesterday to quell the market panic caused by the British government’s recent announcement of major tax cuts, saying it would buy 65 billion pounds ($69 billion) worth of bonds and push off its plans to sell bonds to prevent “a material risk to UK financial stability.” It looks like the central bank did manage to get investors to keep calm and carry on: The pound, which had been crashing, stabilized and bond markets across the globe rallied after the news came out.


Comin’ in hot: modern passive income

Fidelity Investments

This is for the investors out there who want to make money with little to no effort. We have a podcast for you: Fresh Invest, our investing podcast sponsored by Fidelity Investments and powered by Morning Brew.

This week, we’re talking about the innovative new ways investors can earn passive income. Maybe you’re curious about real estate investment trusts (aka REITs)? Or maybe you’re intrigued by dividend stocks? We gracefully swan dive into all that + more in this latest episode.

We also acknowledge the inflation in the room and discuss which passive-income strategies may be best poised to hedge against rising prices.

Tune in here.



‘DAHMER’ is Netflix’s biggest premiere since ‘Stranger Things’ season 4

Evan Peters as Jeffrey Dahmer Netflix

Netflix is cashing in on another brutal true crime retelling with DAHMER—Monster: The Jeffrey Dahmer Story.

The show debuted on September 21 and notched 196.2 million hours of viewership in its first five days, according to internal data, sending it to the No. 1 spot on Netflix’s Global Top 10 chart. That makes it the streamer’s biggest series debut since season four of Stranger Things.

There’s plenty of controversy: While not the first to depict these gruesome crimes on TV, Netflix has received backlash for its portrayal of the infamous serial killer’s story.

Family members of one victim, Errol Lindsey, said it’s retraumatizing. Despite Netflix pledging to give Dahmer’s victims a voice, Lindsey’s sister Rita Isbell said the company didn’t reach out to her even as it recreated her 1992 victim impact statement in the show.

Additionally, Netflix had tagged the docudrama as “LGBTQ” content, but quietly removed the label amid negative reactions on the internet. (Some speculate that the tag was added because most of Dahmer’s victims were young, gay men of color. Netflix hasn’t explained.)

The larger conversation: The rise in true crime as a Hollywood cash cow has viewers questioning how ethical it is to pay hot actors to recreate gory details over and over…and over again. Netflix has a separate Dahmer doc set to premiere next Friday.—MM



LeBron is taking his talents to the pickleball court

LeBron James playing pickleball Illustration: Francis Scialabba, Photo: Sean Gardner/Getty Images

More like LeBrine, amirite? LeBron James, his business partner Maverick Carter, and several other NBA stars are the proud new owners of a Major League Pickleball team.

It’s another sign that pickleball’s (literally) loud entrance during the pandemic just keeps growing as more high-profile names sign on. MLP was only founded in 2021, but it’s already expanding from 12 teams to 16 and has among its backers NFL QB Drew Brees, entrepreneur Gary Vaynerchuk, and Milwaukee Bucks owner Marc Lasry.

The backstory: Pickleball, which is similar to tennis but more accessible to beginners, is the fastest growing sport in the country, according to MLP’s founder Steve Kuhn. The number of players surged from 3.4 million in 2019 to 4.8 million in 2021—and that’s likely an undercount.

But with an average of three new pickleball venues opening up per day in the US, some people have half-soured on the sport as it takes over their cherished tennis courts and public spaces. One frustrated father told the NY Post, pickleball players are “the lantern flies of the sports world.”

Bottom line: Pickleballers and their neighbors will have to learn to share the court, because the sport is well funded and isn’t going anywhere. MLP’s purses for six 2023 tournaments will total more than $2 million.—NF



Key performance indicators

Lizzo playing the flute Library of Congress/Getty Images

Stat: The Library of Congress has the world’s largest flute collection, with more than 1,800 instruments, but today everybody’s talking about just one. Why? We’ll let Lizzo tell you herself: “I just twerked and played James Madison’s crystal flute from the 1800s.” The pop star, who’s also a trained flutist, became the first person ever to play the 209-year-old woodwind (which came with its own US Capitol Police escort) first during a private visit to the collection, and then on stage in a sparkly leotard at a concert Tuesday night.

Quote: “New York has a brand. And when people see it, it means something…Kansas doesn’t have a brand.”

NYC Mayor Eric Adams miffed residents of Dorothy’s home state while touting the warm welcome he received on recent humanitarian trips to Puerto Rico and the Dominican Republic. It’s not the first time Adams has dissed the Midwest: While campaigning for mayor, he made headlines by telling recent arrivals to the city to “go back to Iowa” and Ohio to free up housing stock for longtime residents.

Listen: Russian soldiers’ unauthorized calls home from Ukraine. (New York Times)


  • Porsche makes its stock market debut today, and VW set a price of 82.50 euros per share, valuing the company at more than 75 billion euros ($73 billion) in what could be the second largest IPO in German history.
  • Russia is ready to annex parts of Ukraine after residents voted in favor of incorporation in what the West described as sham elections.
  • Coolio, the rapper whose 1995 hit “Gangsta’s Paradise” catapulted him to national fame, died at 59.
  • MacKenzie Scott, billionaire philanthropist and ex-wife of Jeff Bezos, is splitting from her second husband, a former science teacher who had been helping her dole out money to charities.


Get free coffee: It’s National Coffee Day, and these chains will get you nice and jittery gratis to celebrate.

Don’t forget to vote: The midterm elections may be 41 days away, but voting starts today for an even weightier contest—the champion of Fat Bear Week.

A Kindle you can write on, and a sleep tracker: Here’s everything Amazon announced at its big hardware event yesterday.

No going back: Once your dog has tried Sundays—the vet-made, ready-to-eat, fresh dog food—they’ll never eat anything else. Let your pup try it with a FREE mini box sample. Order now, no commitment needed.*

Take your personal trainer on the go: Your Future coach creates a custom workout plan tailored to your goals and is there for you every step of the way. Get 50% off your first 3 months.*

Take a breath: Say goodbye to financial stress and hello to making a plan for your future with Money Meditations—a project we created with Lincoln Financial. Listen here.*

*This is sponsored advertising content.


The puzzle section

Brew Mini: Your jaw will drop when you see today’s grid. Play the Mini here.

Three headlines and a lie

Three of these headlines are real and one is faker than a mayo-based “salad.” Can you spot the odd one out?

  1. Shockingly, Brad Pitt turns out to be a very fine sculptor
  2. McDonald’s teams up with streetwear label to launch adult Happy Meals
  3. Why it’s perfectly normal to see baby puffins thrown off cliffs in Iceland each year
  4. Harry Styles’s dog kept pooping on set of Don’t Worry Darling

If you love Three Headlines and a Lie, play along on The Refresh from Insider and dive deeper into these weird news stories.


Share Morning Brew with your friends, acquire free Brew swag, and then acquire more friends as a result of your fresh Brew swag.

We’re saying we’ll give you free stuff and more friends if you share a link. One link.

Your referral count: 2

Click to Share

Or copy & paste your referral link to others:


Rent vs. buy: New interest rates change everything

Rent vs. buy: New interest rates change everything

How have surging mortgage rates changed the math for homeownership, and how should you budget for a house these days? Katie answers your questions. Listen or watch here.

What spring cleaning does for your wardrobe, do for your wallet this fall. Invest in smart budgeting habits and shop the 2022 Wealth Planner before it’s gone—plus get 25% off for a limited time.

Ready to take your career to the next level? Decide which Morning Brew course is right for you.

🎟 Network with marketing trailblazers from Vans, McDonald’s, and more at The Brief—Marketing Brew’s NYC summit. Secure your seat here.


We made up the Harry Styles one.

✢ A Note From Fidelity Investments

Disclosure: Investing involves risk, including risk of loss.

Morning Brew and Fidelity Investments are independent entities and are not legally affiliated. 

Fidelity Brokerage Services LLC, Member NSYE, SIPC.

✤ A Note From Lincoln Financial

Lincoln Financial is the marketing name for Lincoln National Corporation and insurance company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN, and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Copyright 2022 

LCN-4936139-090622 C


Written by Abigail Rubenstein, Neal Freyman, and Matty Merritt

Was this email forwarded to you? Sign up here.

Accelerate Your Career with our Courses →


Update your email preferences or unsubscribe here.
View our privacy policy here.

Copyright © 2022 Morning Brew. All rights reserved.
22 W 19th St, 4th Floor, New York, NY 10011

Older messages

☕ Blockchain gang

Wednesday, September 28, 2022

Luxury brands are betting on blockchain and resale. September 28, 2022 Retail Brew TOGETHER WITH Sailthru Welcome to Wednesday. If you need us, we'll be enjoying our adult Happy Meals while our new

☕ Be the ball

Wednesday, September 28, 2022

Golf's glow-up. September 28, 2022 Marketing Brew TOGETHER WITH Snapchat Happy Wednesday. If you're in the mood to procrastinate learn more about audio marketing today, tune into our Twitter

☕️ Cars are computers

Wednesday, September 28, 2022

And cybersecurity is critical. September 28, 2022 Emerging Tech Brew TOGETHER WITH McKinsey & Company Happy Wednesday. Tomorrow is the big day: We're hosting our first-ever Emerging Tech Brew

☕ Reporting for duty

Wednesday, September 28, 2022

Tampa braces for Hurricane Ian... September 28, 2022 View Online | Sign Up | Shop Morning Brew TOGETHER WITH Droplette Good morning. To all our Florida readers, we're hoping you stay safe as

☕ Shrinking outside the box

Tuesday, September 27, 2022

Consumers may not notice shrinkflation when cereals downsize. September 27, 2022 Retail Brew TOGETHER WITH Bain & Company How important is a seamless customer experience for online strategies?

[MATCH ANNOUNCEMENT] All Giving Tuesday donations doubled!

Tuesday, November 29, 2022

This match is only available today, Giving Tuesday, so please don't put it off. Make a donation right now and help support the one-of-a-kind investigative journalism of The Intercept. We have some

A Humble Request For Giving Tuesday

Tuesday, November 29, 2022

As you think about where your contributions can have a major impact this GivingTuesday, we ask that you consider a donation to The Lever. A Humble Request For Giving Tuesday By David Sirota – 29 Nov

Railroading workers

Tuesday, November 29, 2022

Railroad workers across the country are threatening to go on strike on December 9, delivering a potentially crippling blow to the American economy. According to the Association of American Railroads, a

Numlock News: November 29, 2022 • Pretzels, Macaques, Volcano

Tuesday, November 29, 2022

By Walt Hickey Hey, New York area readers! I'm hosting a show at Caveat in NYC on December 15th. It's a live play of the TTRPG game I designed for Insider's “Red, White and Gray” project

Does Your Septic Tank Smell? THIS Eliminates Smell In 3 Days

Tuesday, November 29, 2022

Please Read or Unsubscribe The Conservative News Sponsored content keeps our newsletter free. We do not endorse all advertisers. SPONSORED Hi, If your house has a septic tank system, this email will

Election certification battles - Second Amendment sanctuaries - Balenciaga ad scandal

Tuesday, November 29, 2022

SCOTUS corruption case • European drug bust • Election certification battles • Second Amendment sanctuaries • Balenciaga ad scandal • 29 NOV 2022 View in browser The Factual Facts, not fear. TRENDING

☕ Subtle protests

Tuesday, November 29, 2022

Everyone's talking about gaslighting... November 29, 2022 View Online | Sign Up | Shop 10% Off Morning Brew TOGETHER WITH The Giving Block Good morning. We have a ton of newsletters at the Brew, so

What A Day: Old taint Nick

Tuesday, November 29, 2022

Donald Trump's love affair with avowed antisemites continues Monday, November 28, 2022 BY JULIA CLAIRE & CROOKED MEDIA - Fox News's Harris Faulkner pulling out her best theater chops to

Can This AI Save Teenage Spy Alex Rider From A Terrible Fate?

Monday, November 28, 2022

We're showcasing a hot new totally bopping, popping musical track called “bromancer era? bromancer era?? bromancer era???“ His subtle sublime thoughts raced, making his eyes literally explode. ‌ ‌

Congress faces busy lame duck session

Monday, November 28, 2022

Plus, anti-government protests rock China. Congress has weeks to pass major legislation; rare anti-government protests erupt across China. Tonight's Sentences was written by Jariel Arvin. TOP NEWS