3 factors fueling the influencer impact on marketing

 
 
 
 
 

3 Factors Fueling the Influencer Impact on Marketing

 

8 in 10 consumers have purchased, researched, or considered a product or service they saw on social media. Influencer ROI is also 11 times greater than other digital marketing tactics, generating $5.20 for every dollar spent. As marketing campaigns become more embedded in social media, brands who don't shift marketing dollars risk falling behind.   

Our latest playbook breaks down how brands should be approaching influencer marketing today. Read to learn:

  • How to define goals and performance metrics for successful campaigns
  • How to develop a winning pitch for an influencer-work relationship
  • Ways to decipher compensation for varying levels of following
 
 
 

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