Sept. 29 - Heinz recruits blood-activist vampire | State Farm CMO exits after a decade

State Farm CMO who brought back the Jake spokes-character retires

Following a 12-year run, Rand Harbert will be replaced by Kristyn Cook, who has focused on emergent media channels like TikTok and gaming.

Starburst’s biometric safe is filled exclusively with coveted pink flavor

The “un-sharable” safe has the brand leaning heavily into meme and internet culture, playing off of the viral “You are a pink Starburst” consumer mantra. 

As gaming attracts mixed-age audiences, advertising gets complicated

A mobile game based on "SpongeBob SquarePants" rankled a self-regulatory agency and illustrates how much gray area surrounds in-app advertising.

M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity

The Mars brand extended its crew of characters for the first time in a decade as part of a controversial refresh that drove impressions and consumer sentiment.

The realities of a unified CTV measurement tool may shock advertisers

As advertisers increasingly pursue a unified, cross-platform measurement tool, questions remain around whether or not the concept is truly achievable.

TBWA\Worldwide Acquires Innovation-Focused Experiential Agency Dotdotdash

Peloton will sell Bikes, Treads at Dick’s Sporting Goods in its first brick-and-mortar partnership

DELTA PUTS ITS BRAND INSIDE L.A. OLYMPICS LOGO AS PART OF NEW SPONSOR PERK

CMO Compensation at Growth-Stage Companies Has Risen; The Future Looks Less Bright