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Oct. 3 - Taco Bell names Pete Davidson ‘brand apologist’ | Gen Z demands marketers ditch mainstream

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Daily Dive

Oct.​ 3,​ 2022 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
If you can believe it, the holiday season is already approaching. As we look ahead, journalists from Marketing Dive, Retail Dive, Supply Chain Dive and Payments Dive are joining forces for a virtual panel Oct. 6. from 2-4:30 p.m. ET. Learn about what to expect during the crucial holiday period in a series of insightful conversations.

As always, thanks for reading.

Jess Deyo
Editor, Marketing Dive
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Weekender: McDonald’s repackages Happy Meals for adults with cult streetwear label

Saturday, October 1, 2022

Signup | Forward Marketing Dive Weekender Oct.​ 1,​ 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of

Sept. 30 - Netflix, Disney+ boost AVOD | My Little Pony prances into Roblox

Friday, September 30, 2022

My Little Pony gallops into Roblox to promote Netflix series; Google search expansion could be wake-up call for marketers; NBA takes a page from TikTok for app refresh View online | Signup | Forward

Sept. 29 - Heinz recruits blood-activist vampire | State Farm CMO exits after a decade

Thursday, September 29, 2022

State Farm CMO who brought back the Jake spokes-character retires; Starburst's biometric safe is filled exclusively with coveted pink flavor; As gaming attracts mixed-age audiences, advertising

Sept. 28 - Meet the Purple M&M | Netflix ad tier could struggle with Gen Z

Wednesday, September 28, 2022

Survey: Netflix's ad-supported tier draws viewer interest, but could struggle with Gen Z; Mtn Dew fuels next generation of Black gamers with esports tournament; Peloton's head of marketing is

Sept. 27 - McDonald’s crafts adult Happy Meals | Peloton global head of marketing exits

Tuesday, September 27, 2022

Peloton's head of marketing is latest exec to bow out; As gaming attracts mixed-age audiences, advertising gets complicated; Walmart aims to shift Gen Z perceptions with expansive Roblox play; Why

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