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Oct. 4 - Brands return to Wakanda | How Gen Z influences CTV advertising

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Daily Dive

Oct.​ 4,​ 2022 | Today’s news and insights for marketing leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Gen Z has been on marketers' minds for years, but misconceptions remain, a hurdle that isn't getting any easier to scale as these consumers continue to evolve.

At the same time, several channels are emerging as key opportunities to engage with Gen Z. Over the next two weeks, Marketing Dive will dive into four areas — connected TV, the metaverse, esports and social media — to uncover best practices for connecting with this tough-to-reach demographic.

The series kicks off today with a deep dive into connected TV, a channel with untapped potential for reaching younger consumers. Keep an eye out for subsequent articles in the days ahead. We hope this content provides insight into what is and isn't working during the crucial holiday season and beyond.

Chris Kelly
Reporter, Marketing Dive
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Oct. 3 - Taco Bell names Pete Davidson ‘brand apologist’ | Gen Z demands marketers ditch mainstream

Monday, October 3, 2022

How Gen Z breaks marketing's cultural mold; FuboTV reports success for advertisers using Unified ID 2.0; Google search expansion could be wake-up call for marketers View online | Signup | Forward

Weekender: McDonald’s repackages Happy Meals for adults with cult streetwear label

Saturday, October 1, 2022

Signup | Forward Marketing Dive Weekender Oct.​ 1,​ 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Cookieless Strategies With a Dash of AI Two-thirds of

Sept. 30 - Netflix, Disney+ boost AVOD | My Little Pony prances into Roblox

Friday, September 30, 2022

My Little Pony gallops into Roblox to promote Netflix series; Google search expansion could be wake-up call for marketers; NBA takes a page from TikTok for app refresh View online | Signup | Forward

Sept. 29 - Heinz recruits blood-activist vampire | State Farm CMO exits after a decade

Thursday, September 29, 2022

State Farm CMO who brought back the Jake spokes-character retires; Starburst's biometric safe is filled exclusively with coveted pink flavor; As gaming attracts mixed-age audiences, advertising

Sept. 28 - Meet the Purple M&M | Netflix ad tier could struggle with Gen Z

Wednesday, September 28, 2022

Survey: Netflix's ad-supported tier draws viewer interest, but could struggle with Gen Z; Mtn Dew fuels next generation of Black gamers with esports tournament; Peloton's head of marketing is

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