For the last five or so months, Quirk Creative CEO and co-founder Meryl Draper has been leading a coalition of marketers working pro bono on abortion-related causes, connecting them with organizations in need.

“As I was matching organizations and marketing freelancers to nonprofits, there was a point where I was like, ‘Okay, now it’s Quirk’s turn. Let’s raise our hand and get involved,’” she said.

In collaboration with seven other coalition members, Quirk helped create the latest campaign for the National Abortion Federation (NAF) called “It’s Your Call.”

• It centers around NAF’s abortion hotline, which provides consultations, counseling, referrals, and financial assistance to those seeking care.
• The ad features women, like actress Kathy Najimy, sharing their abortion stories.
• According to Draper, the campaign was one of the fastest her team has worked on, completed in a matter of weeks.

“We all see the headlines every day of people who need abortions not being able to get abortions and so, for us, it really feels like every day that goes by that we’re not getting this work out and promoting this hotline is a day that could really shake someone’s life in a drastic way,” Draper said.

To get the campaign out quickly, Meryl Draper said the agencies and companies involved worked in sequence like a relay race, starting with Thread Creative, which wrote the tagline, “It’s your call,” and developed the campaign messaging before passing it on to Quirk.

Read more about how the campaign came together, as well as how it’s reaching people, here.—KH

Last Friday, advertising legend Dan Wieden died at 77.

Wieden, as you might have guessed, is most known for co-founding the independent advertising agency Wieden+Kennedy, which he created alongside David Kennedy in 1982.

He’s also responsible for one of the most iconic taglines in the history of advertising: Nike’s “Just Do it.” Grimly, but perhaps a sign of Wieden’s willingness to find inspiration just about anywhere, the line was pulled from spree-killer Gary Gilmore’s last words, “Let’s do it,” Wieden revealed in the 2009 documentary Art & Copy.

Wieden+Kennedy, which has grown from an agency with an office in Portland to one with offices in New York, Tokyo, New Delhi, and Amsterdam, to name a few, is responsible for iconic campaigns for Jordan Brand, Old Spice, AB InBev (remember “Dilly Dilly”?), and many others. The agency even got Lou Reed to pitch Honda scooters.

“Pitching against W+K meant no sleep, lots of food in cardboard boxes, searing introspection, and the feeling that you always needed something better than what you had. Ironically, Dan even made our people better, and I suspect he knew that,” wrote Jeff Goodby, co-chairman of Goodby, Silverstein & Partners, in a tribute published in Ad Age.

In 1996, Wieden and his family started Caldera Arts, an arts summer camp for kids from underserved communities.

Theresa Collins, the agency’s PR director, provided the following statement on his death:

Our grief is deep, but we are overcome with gratitude and love.

Thank you Dan, for throwing the doors wide open for people to live up to their full potential.

Thank you for your steadfastness, courage, faith and abiding love.

Thank you for making this beautiful creative life possible.

We will miss you so much.

Retail Brew’s Andrew Adam Newman recently chatted with Mark Eamer, CMO of Chewy, about the company’s customer-acquisition strategy, its “Wow Team,” and more. Read a snippet below or click here for the full convo.

Retail Brew: Can you talk about Chewy’s popular Autoship program?

Mark Eamer: Chewy, not surprisingly, is really driven by consumables: dog food, cat food, kitty litter, that kind of thing. And when you place an order, you can say, “I want to put this on Autoship,” which means “I want to repeat it at a certain frequency.” And because of that, we also give a 5% discount to our customers.

We saw a need, we built it very quickly, we launched it, and customers were quick to adopt it. So a little over 70% of our revenue now comes from customers who have Autoship, to give you an idea of how important Autoship is in the ecosystem of Chewy.

There are a lot of bad marketing tips out there. These aren’t those.

Foot traffic: Why “physical stores are the next major media channel,” according to an Insider Intelligence analyst.

Write it up: This study breaks down content marketing career paths, pay, and more.

Stay relevant: How to feature TikTokers in your ads in a way that makes sense.

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Are you a marketer working in and around the retail industry? If so, we want you to come network and engage with top retail brands at our Retail Brew Summit: The SKU.

The SKU is a live, in-person event taking place next month in the heart of NYC. In just one day away from your desk, you can expand your professional network, gain perspective from leaders at top retail brands such as Crocs and Kroger, and head home with strategic insights that could help reduce your brand’s carbon footprint, increase brand awareness and affinity, and much more.

Tickets are only $599 for a limited time. Let’s get you to The SKU!

Stat: 91% of “400 leaders of large US companies” surveyed by KPMG expect a recession within the next year. Yikes.

Quote: “You can’t build a career on Zoom,” one agency CEO told Ad Age, which surveyed the advertising landscape and found that—surprise, surprise—“agencies are struggling to get employees back into the office.”

Watch: Iowa’s state auditor, Rob Sand, is running a reelection ad parodying The Office.

Catch up on a few Marketing Brew stories you might have missed.

• Your company might one day have its own internal podcast
• The era of the ‘hard bundle’ is upon us
• Customers are researching brand stances and voting with their dollars ahead of the midterms