Marketing is your last real competitive advantage
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A lot of media buyers. Few marketers.
Wednesday, October 5, 2022
Alternate text Ecommerce created a lot of media buyers in the last decade. It didn't create a lot of good marketers. Average cost per click on platforms like Facebook Ads has increased 17% from
Ultimate test for a marketer?
Monday, October 3, 2022
Alternate text Ecommerce is the proving ground for marketers. If you can make it in ecommerce marketing, you can make it anywhere. Marketers in other industries own vanity metrics, lead generation, and
'Me too' messaging
Thursday, September 29, 2022
...and how to avoid it Your host today is Peep Laja, Founder at CXL Banner blindness. Ad fatigue. Known established concepts. The same is true for messaging. If you use words that everyone else
Slide into your ideal customer DMs
Thursday, September 22, 2022
...without ugly sales outreach Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those
Secret to all growth
Thursday, September 15, 2022
...is not that one webinar Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.
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