Does your checkout experience have these pitfalls?

Let’s face it, checkout can be overlooked. But a whopping 74% of carts are abandoned and some of the biggest online retailers still fall for these pitfalls, such as:

• Creating too much friction. Adding a “Buy Now” button to product pages speeds up the checkout process and leads to more conversions.
• Surprising customers with shipping costs. Instead, showing them how close they are to free shipping during the shopping process can incentivize them to buy more.
• Not realizing the time and effort it takes to create an account. Offering an incentive (at the right time) can make that push and convert a customer.

Looking for more tips on how to improve your shopping experience and increase conversion?