The building blocks of building in public [part 1]
The building blocks of building in public [part 1]tactical tips for founders who always wanted to build in public but are stuck somehow
From my experience, many founders know that they should be building in public. But they are blocked by the following 10 burning questions that prevent them from taking action:
The daily practice of building in public is the single most important habit I’ve developed. It supercharged my career in tech, grew my audience by 80x, attracted high profile jobs at startups, boosted revenue and traffic for my side-projects, carried my podcast to ~40 episodes, and helped me build relationships with business icons like Gary Vee, Alexis Ohanian and more. In today’s edition, I intend to offer clarity and answers to 4 of these questions drawing from my expertise of building in public over 4 years on Twitter. Let’s get started with the easy part: 1. What does building in public actually mean?
Here’s what Alexis Ohanian once told me on an interview:
To me, build in public is writing your own autobiography as a founder, creator or builder one tweet/social media post at a time. 2. Why does it seem to work? Why is it better than traditional marketing?Because people do not want to be marketed to anymore. They do not want to be sold to. So, instead of broadcasting your offering to them like a marketer, just consistently build in public and engage in an authentic dialogue with them. Speak to them, not at them. Building in public forces you to practice transparency and storytelling. People love stories, especially when they are unfolding literally in front of their own eyes. 3. What are the benefits to me and why should I care?The benefits of building in public are multi-dimensional. The direct ones are:
4. How can I get started?
5. What social media channel should I pick?The one Elon Musk has been trying to buy. Just kidding. Twitter isn’t the only way to build in public, of course. I’ll share why and answer the remaining questions in the my next edition. For now, I hope the above answers were helpful. While we are on this theme, catch my latest podcast appearance on the “Founders Found Here” podcast where Jake Hurwitz (CMO, Day One) and I geeked out a full 36 minutes on building in public. Check it out and let me know what you think: Announcements:
Check out the full conversation: (Link to Youtube video, Link to Audio) Once again. thank you for reading and giving me a piece of your attention! Hit reply if you have a comment or a question I can help with :) If you liked this post from KP's Column, why not share it? |
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