The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✎
​A fun email for Friday. I hope you enjoy!

Edition: Friday, October 14th, 2022​
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🎤 Listen to this email here:

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Swipe:

Every consultant or freelancer has had to justify their cost at times.

This fun swipe shows a dog groomer who was sick of people snarky remarks like, "WOW it costs less to cut MY hair than my DOGS hair 🙄"

So they made this clever sign as a price justification!

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Wisdom:

I decided to put this chart in the "Wisdom" section because so many people drink coffee and use it to concentrate.

If you're like me, you have no idea what different coffee's mean, but this little chart explains it all perfectly:

Kind of interesting that almost every coffee drink is just different levels of milk and espresso!

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Interesting:

This is a great little chart that outlines what could be "pseudoscience" and how to spot it.

I love mental frameworks like this, and this is a great one:

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Picture:

Have you ever seen something (furniture, item, whatever...) and wondered where it's from?

For example I have these little woven "stool" thingies in my garage gym area:

Let's find out how to buy more (or one's just like them for cheaper)!

You use "Google Lens" to find them. Just his that camera icon on the Google app on your phone:

...and point your camera at the stool, and it'll find similar items!

Instantly I can see a list of items just like it! A lot of times you can find the same item except way cheaper:

For example I like this lamp....so let's try to find it:

Bam! I instantly found a bunch of similar ones!

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Essay:

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"Don't Undercharge"
tl;dr: A quick story how not to undercharge when doing client work.
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In college I bought a used moped from a Ducati dealership, look at that hog 😏

Me and the owner of the Ducati dealership somehow began talking about ways to change his website to start ranking in Google at the #1 result for "Ducati Dealership."

He asked me to do the changes and send an invoice...

I had NO idea what to charge.

Being 20 at the time, I thought $500 would be incredible.

I told my mentor about this, and he said, "YOU BETTER CHARGE HIM AT LEAST $5,000 OR I WILL SLAP YOU!"

It was hard to fathom someone would pay that much for a simple SEO project..

Best case scenario I thought:
I'd tell him $5,000, he'd laugh in my face, and I'd negotiate down to $1,000. Still great money to me!

But a funny thing happened: I told him the price and he instantly said, "Ok cool, when do we start." 🤯 🤯 🤯 🤯 🤯 🤯 🤯 🤯 🤯 🤯

He didn't question the price and he immediately agreed to it.

That's when I realized to him $5,000 was cheap to be ranked for "Ducati Dealership."

He sells $25,000 sport bikes all day long, so to him $5,000 wasn't much.

Lesson: When working with businesses, try charging high....like 10X more than you think. Charge for the value. You can always negotiate lower.

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Sketch:

A company I run called Copywriting Course that has 8 revenue streams:

These revenue streams include:​
​#1.) Copywriting Course subscriptions​
​#2.) SwipeFile.com ad revenue​
​#3.) Book​
​#4.) 1-on-1 Consulting​
​#5.) YouTube Channel​
​#6.) Amazon Affiliate
​#7.) Email Sponsorships​
​#8.) Advising Companies
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I made a breakdown of how each one works here in this video:

I think to further optimize these revenue streams for 2023 I would like to make the more "passive" revenue streams higher.

This would include:
- YouTube ads
- SwipeFile ads
- Book revenue
- Friday SWIPES email ad sponsorships

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IDEA:​
Let's all make our 2023 New Year's Resolutions now!

OCTOBER 2022: Write out all resolutions, narrow down the list.

NOVEMBER 2022: Figure out how to systematize each goal.

DECEMBER 2022: Implement the plan.

JANUARY 1st 2023: The goals are already in place and running! 😎

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Whatchya think of that plan....making your New Year's Resolutions NOW, and having them implemented by January 1st?? Respond and let me know!​
​Sincerely,
Neville Medhora

🔓 Join Copywriting Course​
✉️ Sponsor this newsletter​

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