New Research: How consumers perceive misinformation

Misinformation is an industry-wide issue. It's so prevalent that even consumers are feeling the effects – in fact, a majority of consumers say that they regularly come across misleading content while browsing the web. What's more, they're increasingly cognizant of the brands that may be associated with this misinformation.

So what can advertisers do to win consumers' trust amidst the rise of misleading digital content?

Here's a sneak peek of what IAS found:

Consumer trust is key in digital advertising. Download IAS's research now to learn why.

DOWNLOAD RESEARCH

Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com

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New Research: How consumers perceive misinformation

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