Social Media Today - Trends defining the 2022 holiday season

As retailers were attempting to recover from challenges of the pandemic with surging demand and supply chain bottlenecks, another quandary has reared its head: inflation. Many consumers say they’re cutting back on spending due to inflation, with 43% saying they’ll spend less at the holidays this year, according to NPD Group research.

In this Trendline, our editors explore what retailers and carriers are doing to navigate the uncertainty that looms over this holiday season. Highlights include:

• How retailers are hiring for the holidays in 2022
• Uncertainty clouds the holidays as inflation takes a toll
• 18 retailers at risk of bankruptcy as consumers tighten wallets in 2022+