A marketer's guide to today's multichannel world

 
 
 
 
 

How Today’s Marketers Adapt in a Multichannel World

 

Data is everywhere today, in hundreds if not thousands of touchpoints. These touchpoints and channels take on countless forms based on what the data says and where it flows. With an unpredictable holiday season and threat of recession on the horizon, marketers need to adjust to curveballs if they hope to succeed.

In this new playbook, discover how marketers can remain flexible and optimize their multichannel approach for maximum impact. Read to learn:

  • Strategies to help prepare for economic downturns
  • Trends we’ll see as we head towards the holidays
  • How a combined multichannel approach drives overall campaign effectiveness
 
 
 
 
 
 

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Wednesday, November 2, 2022

Ralph Lauren debuts Fortnite clothing capsule tied to physical apparel collection; Bed Bath & Beyond's chief customer and technology officer resigns; Walmart cuts the price of Walmart+

Nov. 2 - Musk Outlines New $8 Per Month Twitter Blue Package, Including Verification Ticks For All

Wednesday, November 2, 2022

Meta Announces New Business Messaging Accelerator Program to Highlight DM Opportunities; Google Adds New Shopping Features for the Holidays, Which Could Have Big Implications for Retailers; Meta Will

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Meta Announces Inaugural 'Creators of Tomorrow' Class in the US; Will Twitter be a New World of Pain for Elon Musk? [Infographic]; Google Adds New Elements to Its 'Ads Data Hub'

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Download the The Third-Party Data Deprecation Playbook to learn why the brands that will thrive on the other side of this seismic shift are executing against a third-party data deprecation playbook

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