A marketer's guide to today's multichannel world

 
 
 
 
 

How Today’s Marketers Adapt in a Multichannel World

 

Data is everywhere today, in hundreds if not thousands of touchpoints. These touchpoints and channels take on countless forms based on what the data says and where it flows. With an unpredictable holiday season and threat of recession on the horizon, marketers need to adjust to curveballs if they hope to succeed.

In this new playbook, discover how marketers can remain flexible and optimize their multichannel approach for maximum impact. Read to learn:

  • Strategies to help prepare for economic downturns
  • Trends we’ll see as we head towards the holidays
  • How a combined multichannel approach drives overall campaign effectiveness
 
 
 
 
 
 

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