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Hi John,

This week's newsletter features our newly launched Advanced Video Analytics tool. Whether you're pitching in sales, fundraising, to clients, and more, now you can make data-driven decisions to prioritize your follow-ups. Also, we share our latest startup fundraising trends, what LPs look for in VC pitch decks, and a startup's post mortem.

Announcing DocSend's Advanced Video Analytics

Now, with DocSend advanced video analytics, you can prioritize the right leads for follow-up, saving you hours of wasted effort.

In today’s virtual first world, video is a key tactic for prospecting. People across industries are hungry for the ability to turn real-time insights into visitor engagement. For years, DocSend has given teams x-ray vision into how viewers engage with their shared documents. Now we’re bringing that same power to in-platform video with the launch of video analytics. 

Video consumption has become part  of our day-to-day lives. According to Hubspot, people watched 12.2 billion minutes of video last year – that’s 23,211 years worth of content. The rise of video isn’t just about attention – it’s also about driving results.  

• Adding a video to your proposal can increase close rates by up to 41% (Proposify, 2022).
• Video drives 56% higher proposal engagement and helps close your deal 26% faster (Proposify, 2022).
• 81% of video marketers say video directly boosts sales (Wyzowl, 2022).

These stats highlight the importance of video in any outreach strategy. DocSend video analytics gives users the added benefit of prioritizing the right leads for follow-up, saving you hours of wasted effort. Plus, with DocSend you don’t have to manage your videos in a separate video tool – you can upload, share, and analyze all your client-facing videos, decks, docs, contracts, and more all within one platform and even protect them behind NDAs or share multiple documents at once with convenient data rooms customized for your customers.

Identify which prospects are really interested in what you’re pitching

Measuring the success of video content is more than just tracking views. To really understand where your deals are getting stuck, you have to dive deep into how prospects are engaging with your videos. DocSend highlights common drop-off points in your videos, as well as which sections are rewatched repeatedly, giving you superhuman visibility into areas of friction, confusion, or opportunity. Armed with this insight, you can optimize your strategy to draw in more leads, and quickly prioritize which ones to follow-up with. 

Video analytics: Upload, share, and analyze videos right from your dashboard

Video analytics are now available on all DocSend plans, so you can upload, share, and analyze videos directly within DocSend, along with all of your other pitch materials, for a seamless experience.

Video analytics in Personal plans gives users instant access to DocSend’s signature insights. For each visit you can see who the user is, including email address and geolocation, as well as see which sections of your video they viewed, skipped, or re-watched. You can also view aggregate viewership stats for multiple versions of your video, to see where users tend to drop off and further optimize your content. 

For each visit you’ll be able to track: 

• Playback time per visit
• Playback percentage per visit
• User information including device, operating system, location, and email address
• Playback details during a visit, including pauses, rewinds, and skipped sections of content

Across all your visits you can track:

• Number of visits to your video file
• The average percent of your video that visitors viewed
• Aggregate viewership across your video by version
• A visit map, providing insight on where your viewers are located

You’ll also be able to leverage DocSend’s powerful sharing controls to ensure your company information stays secure. With just a few clicks you can disable downloading, passcode protect your content, or require viewers to enter their email or sign an NDA before accessing your shared files.

Learn more about how you can gain a competitive edge with DocSend's advanced video analytics in our full blog post.

Pitch Deck Interest Metrics Update

Founder and investor activity both fell last week amid unconvincing tech earnings reports and expectations of another Fed rate hike. VC activity dropped by 2.08%, founder activity went fell by 5.71%, and VC time spent had a 0% change.

Here's the full analysis of last week's activity.

Recommended Reads

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Startup post mortem: Neta.

The unfiltered story about founding, scaling & closing a VC-backed startup, with all the lessons learned from the team behind Neta.

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Musings on cap table construction: arm yourself as you level up

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