Inside Twitter’s product roadmap under Musk
With massive layoffs expected to hit Twitter tomorrow, on Thursday employees once again endured an agonizing day-long silence from the company’s leadership. As they have ever since Musk completed his acquisition of the company a week ago today, employees worked to piece together what he and his team have planned. Some of the product road map is, by this point, well known: Musk plans to begin charging for verification through Twitter Blue, likely at $8 a month; he is exploring a revival of the short-form video product Vine; he is considering allowing creators to put video posts behind a paywall, OnlyFans-style. The New York Times also reported today that the company is looking into letting users pay to send direct messages to high-profile users. But information shared with Platformer reveal further changes planned for Twitter. Some are in the earliest exploratory stages, and the mercurial Musk could change his mind about any of them. But here are some of the possibilities under discussion. The Blue team has been told to finish writing code for paid verification on Saturday, with plans to launch on Monday. The product formerly known as Super Follows, which lets creators put some of their tweets behind a paywall, is set to relaunch as “subscriptions” on November 11. Twitter’s four-month old Notes product, which allowed long-form writing on the platform, has been put on an indefinite “pause.” And Revue, the newsletter platform that Twitter acquired in early 2021, is scheduled to be shut down by the end of the year. A recently revealed plan to build a crypto wallet for Twitter appears to be on pause as well. Twitter did not respond to a request for comment. Meanwhile, plans to reboot Vine are coming into focus... Keep reading with a 7-day free trialSubscribe to Platformer to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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Twitter braces for layoffs
Tuesday, November 1, 2022
Behind the scenes at the wildest tech takeover ever
Elon's first big move: pay to remain verified on Twitter
Sunday, October 30, 2022
Under pressure to generate revenue quickly, Twitter's new CEO considers ending free verification
Elon takes over Twitter
Friday, October 28, 2022
Twitter has a new CEO. And he'd like to see your code, please
Elon closes in
Friday, October 28, 2022
With Twitter all but his, employee surveys from 2019 to today show how a leadership vacuum hurt the company
The Wire pulls its Meta stories
Wednesday, October 19, 2022
Q&A with Siddharth Varadarajan, The Wire's founding editor
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