Lenny's Newsletter - How to determine your activation metric
Below is a peek at today’s subscriber-only post. Subscribe today and get access to this issue—and every issue. How to determine your activation metricIncluding a deep dive into multi-player B2B SaaS products featuring Figma, Linear, Snyk, Airtable, Slack, Asana, and Sprig👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Each week I tackle reader questions about product, growth, working with humans, and anything else that’s stressing you out about work.
In our post on activation rate (which is currently the fourth most popular post of all time 😮), Yuriy and I shared examples of activation milestones across hundreds of companies. But we didn’t get very concrete about how to go about nailing down your actual activation metrics. So I thought I’d do a follow-up post on this. Below, I’ll share a three-step process for finding your activation metric, with real-life examples from a dozen companies. As a bonus, I’ll expand on activation milestones for multi-player SaaS products with help from Merci Grace (former Head of Growth at Slack), Lauryn Isford (Head of Growth at Airtable), Karri Saarinen (CEO of Linear), Ben Williams (VP of Product at Snyk), Badrul Farooqi (first PM at Figma), Jackie Bavaro (first PM at Asana), and Rachel Wang (Product Lead at Sprig). As always, if you have any feedback, additional suggestions, or questions, just leave a comment 👇 Thank you to Yuriy for reviewing this post, and to everyone who shared their stories 🙏 How to determine your activation metricFollow this three-step process:
Here are six real stories from readers putting this process into action:
How readers tactically correlate a milestone to retention:...Subscribe to Lenny's Newsletter to read the rest.Become a paying subscriber of Lenny's Newsletter to get access to this post and other subscriber-only content. A subscription gets you:
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