The Gen Z and Millennial Consumer: How Retailers Can Get It Right

Understanding the Gen Z and Millennial Consumer

The younger generation of consumers has high expectations for retail, and brands are investing critical resources to learn how to meet their needs and anticipate future trends. The Gen Z consumer may be young, but paired with millennials, they hold the keys to the industry’s future.

In this Trendline, explore how leading retailers are evolving their in-store and online experiences to cater to the up-and-coming demographic. Highlights include:

• How does Gen Z feel about credit cards? It’s complicated.
• Walmart aims to shift Gen Z perceptions with expansive Roblox play
• Gen Z’s demands and values are redefining grocers’ online presence