Market Mix - 🔍 How To Grow On TikTok In 2023

We're back. Another edition in your inbox.

This week I'm talking about the black hole that is TikTok SEO.

And how you can leverage it to expedite the unaware viewer to super-fan journey.

This Is Why I Ditched Calendly And Increased Inbound Leads By 100%

Something I haven't talked about much is the agency I'm growing.

And like most of you, I handled all inbound leads through Calendly.

This created a leak in the system because a prospective client comes hunting, ready to book a call, only to jump through five hula-hoops and three emails before scheduling a meeting.

So, I made the switch the Chili Piper.

Now, I use its "Instant Booker," where prospective clients schedule a meeting with us in one click - while we're still top of mind.

Then it triggers in our CMS, our automated emails fire, and now our inbound machine runs smooth as butter.

This system helped us increase inbound leads by 100% in 3 months.

And statistically, Chili Piper users double their inbound conversion rates.

So, take it from me - request a demo and make the switch.

You can book a demo here.

How To Create Content That Ranks On TikTok's SEO Engine

TikTok continues to become the one-stop shop for finding information.

We know Gen-Z is obsessed with TikTok, but they’re also obsessed with it as a search engine.

Because what was once “Google-able” is now “TikTok-able” with bite-sized content, from creators, WITHOUT ads.

And TikTok continues to optimize this:

It added recommended search queries
It increased the character count to 2200 so you can add more context and keywords.

Example:

Here’s The Growth Opportunity

If you can own a search query, TikTok becomes a growth (or awareness) machine.

Let’s look at it in action.

1. Comparing Search Queries: Side Hustle vs. Boring Business

The hashtag #sidehustle has 11.7B views, vs. #boringbusiness has 58.1M views.

#sidehustle has:

High search volume
High relevance
High keyword difficulty

In comparison, #boringbusiness has:

Medium search volume
High Relevance
Low to medium keyword difficulty

So, what you want to look for is Medium Search Volume, High Relevance, and Low to Medium Keyword difficulty.

2. How To Rank

You found the search query you want to own - now what?

Here’s how to rank:

Select the keyword you want to rank for
Inject it into your cover photo, in-video text, what you say, and captions
Add the relevant hashtag, and then supporting hashtags

Here’s an example of how Codie Sanchez ranked for #boringbusiness:

3. How To Use TikTok's SEO To Grow

There is a huge opportunity for creators and brands who find low to medium difficulty search queries and create a TikTok series around it.

For example:

Take the hashtag #boringbusiness
Create a series called “Boring Business Ideas To Start In 2023”

Why?

Because take someone who searches for “Boring Business Ideas.” Let's say you rank for the keyword. The individual clicks your video. But it's not just a single video, it's a series of videos centered around the same keyword. And now this backlog of “Boring Business Ideas” videos encourages the individual to go down a rabbit hole.

This rabbit hole helps expedite the process of: Unaware → Follower → Fan.

To Wrap Things Up:

Optimize for TikTok’s Search Engine
Find Medium Search Volume Keywords with High Relevance and Low to Medium Keyword Difficulty
Create a content series around the specific keyword
Optimize every post by injecting keywords into the cover photo, in-video text, what you say, and captions and hashtags
Create rabbit-holes for new viewers

Lastly, if improving your conversion rate has been causing you headaches, then my friends over at MarketerHire are putting together this conversion secrets webinar to help.

The speakers include some of the best B2B marketers in the game who will help you unlock growth.

You can register here for free.

Appreciate you reading!

If you have any TikTok questions, then fire away.

Have a good weekend,

Alex

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228 Park Ave S, #29976, New York, New York 10003

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Medium search volumeHigh RelevanceLow Medium Search Volume Keywords medium keyword difficulty recommended search queriesIt conversion secrets webinar inbound conversion rates Chili Piper users Boring Business Ideas

Market Mix - 🔍 How To Grow On TikTok In 2023

This Is Why I Ditched Calendly And Increased Inbound Leads By 100%

How To Create Content That Ranks On TikTok's SEO Engine

Here’s The Growth Opportunity

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