Starter Story - Starter Story’s Sunday Breakfast #18

Good morning and happy Sunday.

To make the weekend more enjoyable, we're delighted to share with you the Starter Story's Sunday Breakfast 🥞.

What is the Sunday Breakfast?

It's 5 bite-sized case studies/ to get you motivated for the week ahead. You can read it in 2 minutes or less.

Btw, if you don't want to receive more of our emails, that's OK. You can Unsubscribe here.

I hope you enjoy it:

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This program will help you identify the characteristics of successful unicorns and discover what it takes to reach that level of success.

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1. The orange juice 🍊

This Uber driver created a $270K/year tool to help gig workers make more money

He had been through that for a while and really knew the pains of the gig economy.

Starting a business in a field that you know has countless advantages: You know the ins and outs, the pains people experience daily (and which are important), and have a network to leverage (to ask for intros, find beta testers, etc)

2. The coffee ☕️ Together with Wharton

Unlock the secrets to building a $1 billion company

Achieving unicorn status is no simple feat. But preparing your business for scaling success early on can help ensure your company joins the unicorn ranks.

Scaling a Business: How to Build a Unicorn online program from Wharton Executive Education is designed to help business leaders and entrepreneurs unlock the secrets of unicorn success and discover what it really takes to scale companies to billion-dollar valuations.

The course starts on December 14, 2022.

Download the brochure (before presale ends on Nov 23) to get $286 off.

3. The eggs 🍳

Discover how two non-tech founders created a $40K/month SaaS

Sometimes, non-having a technical co-founder on board totally throws people off. Not these two!

Two major learnings from this case study:

(1) There are probably some grants to help you start a business where you live. Look for them! That's how they financed the company in the early days.

(2) Find the right sales channel for you. They tried them all:

Cold email/calls -> Expensive and not scalable
Targeting big customers -> Super slow process
SEO -> Ding! Ding! Ding!

Their strategy to reach 100K visitors? To publish industry-specific content.

4. The toast 🥪

This guy made $220K in a month finding the perfect podcast guests

Brilliant pre-launch strategy: They started a podcast themselves before launching. That helped them get their first 1,000 users organically and in just a month.

Key takeaway: Work on building an audience. That’s the best possible asset you can own. It'll give you an incredible leg up anytime you launch a business, product, etc.

5. The pancakes 🥞

This super niche app just hit $20K MRR

The first win was to enter a super hot space right now: mental health. Always look for growing trends.

With just an initial investment of $3,000 is on track to reach 500,000 downloads (Android only for now).

What can you learn from this founder? It doesn't matter what business you're working on. I love his mindset of re-investing most of the income and spending it on ads to keep growing. That growth mentality is priceless.