Nov. 16 - Nike launches virtual product marketplace | Tying the metaverse to reality

Nike launches marketplace to collect, trade virtual products

Select customers on the platform, dubbed .Swoosh, will also have the chance to co-create virtual products with the athletics giant.

Target pivots to larger stores with new 150K-square-foot format

The concept is 20,000 square feet larger than the company average, with more space for pickup services, fulfillment and merchandise.

Bed Bath & Beyond taps Burlington vet as chief marketing, customer officer

Bart Sichel has extensive experience in marketing and retail, and joins a C-suite marked by turmoil at a retailer struggling to turn around.

Foot Locker deepens Puma partnership to secure more exclusive product

The deal emphasizes basketball, and gives Foot Locker exclusive access to a series of new collections from the brand.

With inflation and recession fears looming over the holidays, are retailers still able to market joy?

Brands need to be strategic with their advertising this season as consumers tighten their wallets and seek out deals.

Only 20% of consumers plan to shop on Black Friday: report

Shoppers are spending the same or more than last year, but they’re also on the hunt for discounts, PwC’s new survey found.

Gap finally turns to Amazon to expand sales

Previous CEO Art Peck years ago advocated for partnering with the e-commerce giant, though some analysts frowned on the idea.

Pinterest TV unveils holiday shopping event

The platform also expanded the feature to Canada about a year after launching in the U.S.

Casper, Netflix seek to soothe holiday stress with in-store screenings

The direct-to-consumer mattress brand will offer tickets to several showings of “Slumberland” at one of its New York City locations.

Balenciaga Leaves Twitter—Will Other Brands Follow Suit?

L’Oréal Partners With Metaverse Avatar Platform, Ready Player Me

Macy’s pauses Twitter ads ahead of Thanksgiving Day Parade

Basically everything on Amazon has become an ad

Why some brands are making small-scale zines and magazines