Platformer - Elon goes hardcore
Elon goes hardcoreAfter demanding the remaining Twitter employees pledge their loyalty, Musk's product priorities are coming into focusI. Extremely hardcore On midnight Wednesday, Twitter employees received the latest email from their new owner and CEO. “Going forward, to build a breakthrough Twitter 2.0 and succeed in an increasingly competitive world, we will need to be extremely hardcore,” Elon Musk wrote. “This will mean working long hours at high intensity. Only exceptional performance will constitute a passing grade.” Musk went on to say that “Twitter will be much more engineering-driven,” and that while design and product “will still be very important,” engineers “will have the greatest sway.” And then Musk presented employees with an ultimatum: click “yes” on a Google form affirming your desire to “be part of the new Twitter,” or leave in exchange for three months’ pay. Employees were told to decide by 5PM ET today. The deadline has sparked an agonizing debate among Twitter’s remaining employees, who are already reeling from losing half their full-time colleagues and 80 percent of their contractors. To stay is to be a good steward to Twitter, a service that most employees I’ve spoken with still feel deeply protective of. But it is also to risk being seen as condoning the behavior of Musk, who has consistently denigrated employees’ work, and even to be seen as a “goon” — their word for the team of venture capitalists, lawyers and outside engineers he brought in when he took over the company. To leave, on the other hand, is to enter an uncertain job market that has seen widespread cuts across the tech industry, as well as to introduce personal complications for employees who may be here on visas, pregnant, or experiencing other health issues. Some employees worry that three months might not be long enough to find a new job. In Blind, an app where employees can discuss their workplaces anonymously, one employee who is choosing to leave urged others not to criticize those who are staying. They wrote:
In Slack, some managers are declaring that they’re staying and urging employees to join them. (“Cringe af,” an employee noted in another Blind post.) Meanwhile, employees’ paranoia appears to be at an all-time high, as some workers doubt whether Musk will actually pay out the severance he has promised. Here’s another employee in Blind:
The Pragmatic Engineer newsletter reported that internal polls show only 25 percent of software engineers at the company intend to stay. II. The roadmap So what will remaining Twitter employees be working on? A seating chart obtained by Platformer for the 10th floor of Twitter headquarters in San Francisco offers some clues... Keep reading with a 7-day free trialSubscribe to Platformer to keep reading this post and get 7 days of free access to the full post archives. A subscription gets you:
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Elon's paranoid purge
Wednesday, November 16, 2022
Q&A with Twitter engineer Eric Frohnhoefer, fired for correcting Elon Musk
Elon only trusts Elon
Tuesday, November 15, 2022
Employees and advertisers keep warning him about the risks of changes he's making to Twitter — but he's not listening
Inside the Twitter meltdown
Friday, November 11, 2022
Elon is speaking. VPs are resigning. Is bankruptcy next?
Musk discusses putting all of Twitter behind a paywall
Tuesday, November 8, 2022
Will he go through with it? PLUS: Botched layoffs, how the new Blue could lose money, and more
Twitter, cut in half
Friday, November 4, 2022
💙🫡
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