Weekender: World Cup organizers reverse alcohol policy, throwing wrench in AB InBev’s plans

 
 

Weekender

Nov.​ 19,​ 2022 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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Nov. 18 - Budweiser’s World Cup plans take a hit | Lexus road-trips to Oz

Friday, November 18, 2022

Campaign Trail: Why Lexus said no to the yellow brick road; Cheetos partners with Amazon for novelty kitchen gadget; Claussen pickles sponsors star-studded pickleball match; JCPenney reimagines holiday

Nov. 17 - Budweiser enlists army of influencers for World Cup | Google expands AR search ahead of holidays

Thursday, November 17, 2022

Google enhances AR search tools to help harried holiday shoppers; Allstate sparks mocktail inspiration on Instagram in safe driving push; With inflation and recession fears looming over the holidays,

Nov. 16 - Walmart Connect grows 40% | Kraft Heinz covers the tip

Wednesday, November 16, 2022

Kraft Heinz enlists diners to urge restaurants to offer its ketchup; Coors Light's nail polish changes color at ideal beer-drinking temperature; How Hershey found success with in-game advertising;

Nov. 15 - Santa pranks Pete Davidson | Frito-Lay asks: Soccer or football?

Tuesday, November 15, 2022

Frito-Lay deepens World Cup strategy with age-old naming debate; How Hershey found success with in-game advertising; Horizon Media weds sports and experience expertise under new practice; Gift giving

Nov. 14 - McDonald’s unveils star-studded World Cup campaign | What consumers are looking for this holiday season

Monday, November 14, 2022

Gift giving meets revenge living: Why experiences are so important this holiday season; Gatorade enlists Messi to design limited-edition bottle; The value of blending: Inside Elf's post-cookie

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