DeveloPassion's Newsletter - Black Friday Experiments

By Sébastien Dubois • Issue #97 • View online

Hello everyone! I’m Sébastien Dubois, your host. You’re receiving this email because you signed up for DeveloPassion’s Newsletter. Thank you for being here with me ✨

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Welcome to the 97th edition

Another week, another newsletter! I hope that you all had a great one 🤩

This week, I’ve been quite busy watching football matches with friends. The World cup is here, and it’s hard to resist following it. It’s one of the rare sports events that I’m interested in ;-)

Still, I took some time to work on my projects! I’ve published a new article, played the Hacker News “roulette” and experimented with Black Friday promotions.

Alright, let’s goooooo 🚀

If you get value from this newsletter, please consider becoming a supporter. You’ll be able to join the curious minds private community and meet like-minded people while enabling me to keep creating content. If you prefer, you can also buy one of my products on Gumroad or buy me a coffee.

The Lab 🧪

This week has been pretty fun in my lab.

After publishing my latest article, I’ve decided to share it on Hacker News. Luckily, it made its way to the front page, which resulted in a spike in visits to my blog.

Hacker News effect

I’ve decided to give in to the Black Friday game and launched two different promotions for my products.

The first promotion I’ve launched is a -20% price reduction for all my products on Gumroad. I’ve announced that one via Twitter and LinkedIn. Following the announcement, I made a few sales, encouraging me to go further.

After that, I offered a -50% coupon code for the Obsidian Starter Kit to my existing customers who didn’t have it yet. And I did the same for the Personal Knowledge Library. That second promotion had a lot more success, with a ~10% conversion rate.

Thanks to those promotions, November has been the best month of the year so far, with 46 sales of the Obsidian Starter Kit (~$850) and 16 sales of the PKM Library (~$200).

Finally, I’m also offering you a deal today (CFR next section).

Aside from that, I’ve reached ~$150 on Medium this month, which is really cool. This is the result of the work I did to publish a few articles this month. This is encouraging, as it shows that my choice of cross-publishing articles is beneficial, as it generates revenue and lets me grow my audience as well.

So far, consulting remains my most important source of revenue, apart from my half-time job as an employee. But I still have hope to shift the balance towards products over time.

Black Friday Deal

Since you’re reading this newsletter, it means that you care at least a bit about what I have to say. To thank you for that, I want to offer you a -50% coupon code for my products on Gumroad.

Here’s the code you can use: blackfriday2022newsletter

This offer will remain valid for a few more days.

Recent articles

Top of mind note. Get those things off of your mind | by Sébastien Dubois. | Nov, 2022 | Personal Knowledge Management Journal

Keep your mind at peace. Take notes to keep track of what is on top of your mind

pkmjournal.com • Share

Quotes of the week

“Self-discipline is the ability to do what you should do, when you should do it, whether you feel like it or not”
“To know that you know what you know and to know that you know what you don’t know, is true knowledge”

Book of the week

Genome: The Autobiography of a Species in 23 Chapters: Ridley, Mat

Genome offers extraordinary insight into the ramifications of this incredible breakthrough. By picking one newly discovered gene from each pair of chromosomes and telling its story, Matt Ridley recounts the history of our species and its ancestors from the dawn of life to the brink of future medicine

www.amazon.com • Share

How cool is that?!

Stable Diffusion 2.0 Release — Stability.Ai

The open source release of Stable Diffusion version 2.

stability.ai • Share

Thinking and learning links of the week

Stephen Wolfram — Productivity Systems, Richard Feynman Stories, Computational Thinking, and More

Brought to you by Tommy John premium underwear https://tommyjohn.com/tim, Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating http://ei…

www.youtube.com • Share

The Secrets To Cal Newport's Article Writing System | Weekly Update #6

Cal Newport shares his secrets to his long form article writing system. Each week Cal provides an update on his various endeavors. Cal is currently working o…

www.youtube.com • Share

An Interview with Keith Blount, Creator of Scrivener

An interview with Keith Blount, the founder, director and lead developer of Literature & Latte.

syntopikon.substack.com • Share

🌠 Weekly Reviews, Zen Mode, & Aggregation

System commands & tips for making notes useful.

www.obsidianroundup.org • Share

PKM Weekly Nov 27 2022 – Issue 046 – Curtis McHale

curtismchale.ca • Share

Don’t be Productive, be Effective. | by Jimmy Sanghani | Better Humans

There have been lots of talk about how to be more productive. Techniques like Pomodoro are very popular where you will set a predefined timer for around 30–45 mins to work on something and then will…

betterhumans.pub • Share

Indie Hacking and bootstrapping

The Creator Economy | Paul Saffo

According to futurist (and Long Now board member) Paul Saffo, the “new economy” anticipated in the late 01990s is arriving late and in utterly unexpected way…

www.youtube.com • Share

Axel Reaches $25K MRR in 30 Months from Shopify Apps

Each week we interview founders to give you more insights and data points on how they are building profitable Micro SaaS and other products.

founderbeats.com • Share

I was wrong about sales, 3 things I learned that doubled revenue in 2022

I’m going to be honest with you: I hated sales. I began my career in customer support, and often felt like we were cleaning up messes sales reps created…

www.indiehackers.com • Share

What does your dream life look like as an Indie Hacker?

I’m a big fan of self-help books, and one of the pieces of advice I see a lot is ‘to create your dream life you need to vividly picture what your dream…

www.indiehackers.com • Share

Simon Paquin on Twitter: "My Productized Services Journey, a thread on twitter ;) How I went from selling my time to scaling my revenues outside of my own limits. With 1 productized offer." / Twitter

twitter.com • Share

Tech links of the week

Spring Boot 3.0 Release Notes · spring-projects/spring-boot Wiki · GitHub

Spring Boot. Contribute to spring-projects/spring-boot development by creating an account on GitHub.

github.com • Share

Spring Framework 6.0 goes GA

Level up your Java code and explore what Spring can do for you.

spring.io • Share

Spring Modulith Structures Spring Boot 3 Applications with Modules and Events

VMware shipped the experimental Spring Modulith project to better structure Spring Boot 3 applications with modules and events. The project introduces new classes and annotations but doesn’t generate

www.infoq.com • Share

Spring Data 2022.0 goes GA

Level up your Java code and explore what Spring can do for you.

spring.io • Share

GitHub - terrastruct/d2: D2 is a modern diagram scripting language that turns text to diagrams.

D2 is a modern diagram scripting language that turns text to diagrams. - GitHub - terrastruct/d2: D2 is a modern diagram scripting language that turns text to diagrams.

github.com • Share

Using Dagger with Docker for better CI/CD - LogRocket Blog

Dagger is an open-source devkit for CI/CD. It works using Cue, which helps to validate and define text-based and dynamic configurations.

blog.logrocket.com • Share

That’s all folks!

If you want to support my work, become a supporter and share the link with your friends: https://newsletter.dsebastien.net ❤️

PS: When I link to products on Amazon, I almost always use affiliate links, as those generate a bit of money.

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Personal Knowledge Management Journal Black Friday experiments rare sports events Black Friday game Obsidian Starter Kit Personal Knowledge Library CFR next section Black Friday promotions two different promotions Hacker News roulette Hacker News effect Black Friday Deal The World Cup

DeveloPassion's Newsletter - Black Friday Experiments

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