How brands are powering new customer discovery & brand loyalty

Driving New Customer Discovery & Brand Loyalty

Data plays a key role in creating sustained customer engagement. Understanding what a new customer wants and how that experience will turn them into brand advocates is what drives brand marketing. Yet 42% of consumers report receiving irrelevant personalization and more than half find targeted ads “creepy.”

This infographic explores how relationship marketing can help create connections with customers that lead to increased loyalty and revenue. Topics include:

• Why value exchanges are crucial
• Making the most of all marketing channels to nurture relationships
• How to foster trust to build enterprise loyalty