Reader | New Play Store promotion enhancements, app quality thresholds, and more

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November 2022

Evolving Play for another decade of developer success

We’re launching tons of new features to help you build a more sustainable app or game business and deliver improved experiences for everyone.

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What’s new in Google Play

Rewarding high-quality apps and games to help your business acquire and engage users.

Redefining technical quality to align with user experience, supported by new features in Android vitals.

A more powerful Play Commerce with purchase optimization, flexible subscriptions, monetization insights, and more.

GOOGLE PLAY CONSOLE

User choice billing pilot

Developers with non-gaming apps can now offer an alternative billing option alongside Google Play’s billing system to users in over 35 countries, including, the United States, Brazil, Japan, South Africa, and the European Economic Area.

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Google Play Academy: PolicyBytes November 2022

Spotlight on: Trust and safety

New features and programs to better partner with you and keep Google Play safe.

New Families program expansions and policy updates to help everyone build safer apps for kids and highlight your app’s quality for families.

Latest PolicyBytes overview including Families Self-Certified Ads SDK, guidance on deceptive ads, and more.

WATCH NOW

#WeArePlay: Meet Filipe from Brazil

Filipe founded Aoca Game Lab to share Brazilian culture and history with the world. His first title ÁRIDA: Backland’s Awakening is set in the remote desert of Canudos.

Discover his story and others from around the world through #WeArePlay, the series celebrating you, the global community creating apps and games businesses on Google Play.

WATCH NOW

Google Play Coffee break with Creatrip

Haemin Yim, founding CEO of Creatrip, joins Google Play Partnerships Director Aditya Swamy in our latest coffee break video. Learn how Haemin created an app focused on becoming the gateway to Korean trends and culture that grew its monthly users by 15x in 6 years.

LEARN MORE

Upcoming Google Play and Android policy deadlines

January 2023

Deceptive Ads policy

May 2023

Target Level AP policy (extension)

Families Self-Certified Ads SDK policy

June 2023

Migrate from SafetyNet Attestation to Play Integrity API

MORE UPCOMING DEADLINES

Ready to reach more users for your app?

See how businesses like yours are using Google Ads to promote their Android or iOS apps on Google Search, YouTube, and more.

LEARN MORE

Google Play Academy: Step by step courses that get real results

Online mobile marketing training

Gain the skills you need on Google Play Academy, whether you're growing your business, starting a career, or just want to look around.

EXPLORE OUR COURSES

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Your Google Play team

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Reader | New Play Store promotion enhancements, app quality thresholds, and more

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