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Happy Friday, Below the Fold!
As female founders (like this edition’s sponsor!), we could not ignore this report from Kantar Public. Their Reykjavik Index for Leadership reminds and warns us that efforts towards gender equality are still crucial.

More Women In Power, Less Trust In Them
Wed Nov 30

More women are filling leadership roles than in the past but we also seem to be trusting women less in these roles, according to the Reykjavik Index for Leadership. Only 47% of respondents said they were “very comfortable” with a woman as CEO of a major corporation, down from 54% a year earlier. Additionally, men are more likely to be critical of a female leader and the younger generation seems to hold less progressive views than older generations.

Experts say a wide variety of factors are at play:

The pandemic: Women lost their jobs or left the labor force to pick up childcare responsibilities during the pandemic, which solidified traditional roles.
Fear: Economic uncertainty and other crises have stirred a fear that moves us towards our most familiar concepts of safety and security.
Social/political conversations: The overturn of Roe v Wade and Trump’s misogynistic comments have likely normalized sexism to some degree.
Social media: Heavily misogynistic content spread on social media has led to much misinformation about women. Additionally, young men who grew up connected to the online world are feeling emasculated by changing norms and seem to gravitate towards anti-feminism.
The “glass cliff”: Women are more likely put in top corporate positions only when the risk of failure is particularly high. At the same time, the media tends to blame company failures on female leaders but not males in the same situation.
The status quo: Those who benefit from inequality will fight against change but there’s also the challenge of trusting something that doesn’t fit our idea of normal.

The results of the Reykjavik Index worry experts not only because violence against women increases with gender inequality but the economy suffers as well. One 2015 report estimates that we could lose $1T in global growth by 2030 if we stick to current trends. But, if countries rally to close the gap as much as the best performing country in their region, the world could see $12T in growth instead. At a smaller scale, individual companies with greater gender and ethnic diversity are 25% more likely to see greater than average profitability.

For now, It’s too early to tell if the decline in trust is temporary or permanent, but researchers can assert the issue is not about fixing men or fixing women but rather changing deep-seated norms.

BELOW THE FOLD BYTES

World Cup and Labor Problems — But Not In Qatar

Qatar has been in the hot seat recently for its human rights abuses, but the World Cup’s infrastructure isn’t the only source of problems. It turns out that the jerseys sold to fans, which sell between $90 and $150 each, cost under $3 each to produce. And it's only so cheap because the factories are paying workers below what is necessary to live. The workers have tried to unionize in the past but factories have not budged. One factory even brought in soldiers when workers went on strike demanding a daily wage of $3.78.

>> Read More

Is Eight Cups of Water a Day Actually Correct?

We often hear the advice to stay hydrated with at least eight cups a day. But surely some of us need more than others? Over 90 researchers around the world studied thousands of people to reveal that our direct water drinking needs vary between one and six liters a day because of gender, age, weight, height, diet, location, and even the Human Development Index of our home country. With water sources drying up and population continuing to rise, it’s important to understand water needs beyond simplistic rules.

>> Read More

🎬 Action of the Week

Learn how we can achieve greater gender parity from the United Nations Population Fund.

THIS WEEK'S SOURCES

BBC:

The Trust Crisis
9 minutes | 2 days ago

McKinsey:

10 Facts on Gender Equality
17 minutes | 2 years ago

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ASCII-ING ABOUT THE NEWS

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At this point, should we start looking into the balls as well?

Art Credit: ASCII Art Archive

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