Personalization in a privacy-first landscape

Hi Reader,

The future of the eCommerce landscape is privacy-first. Cookies, once the king of capturing consumer information, are on their way out. The stats are staggering: Wunderkind’s proprietary research shows that 91% of browsers are off-limits for third-party cookies, and 96% of iPhone users have opted out of tracking.

Don’t mourn the cookie just yet, though.

It’s true that as online data privacy laws have become more stringent, retargeting anonymous site visitors has become expensive, and cookie-reliant technology no longer cuts it. This is where Wunderkind comes in. 

• Wunderkind’s Identity Network: Wunderkind’s Identity Network closes the chasm between privacy and personalization by deterministically identifying traffic down to an email address.
• Identity as a Service: The same technology that powers Wunderkind’s email, onsite, and text products is now available to help marketers identify customers and send them one-to-one messages, without relying on cookies.

The privacy-first landscape is a pivotal opportunity for brands. To learn more about how Wunderkind can help you drive revenue and measure performance while respecting consumer privacy, download our Identity as a Service report below.