They Got Acquired - A creative licensing deal 👶

Dec. 6, 2022
​Read on web​

We often hear from founders who are ready for a change, but don't want to sell their business.

Today we're showcasing an entrepreneur who discovered another option for her company, The Fertility Tribe.

Rather than sell her content and community altogether, Kristyn Hodgdon struck a deal to license those assets to a new company that she and two other co-founders formed through a merger.

“We both had what each other needed and were like, we’re stronger together than we are alone,” Hodgdon said.

Here's how it all went down 👇

🤝 This fertility entrepreneur found a creative way to hold onto her IP when joining forces with a fellow founder​

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Behind the business

We're at an inflection point for They Got Acquired.

Nearly a year after launch (in February 2021), we have a good foundation in place. Our content engine is running smoothly. We're steadily increasing the size of our audience. And we have the right people on board to help us continue to grow.

So as I begin a two-month period of focused work (with no scheduled calls), it's time to hone in on what's next:

Our database product 🤓

Over the last year, we've collected thousands of deals, most of them private, in the 6, 7, and 8-figure range.

Now we're figuring out how to make those accessible to entrepreneurs who want to sell and the wider M&A community.

A few use cases we're pumped about:

• Pull comps in your sector (including how much other companies have sold for and what those companies looked like at sale)
• Identify buyers in your space
• See which companies are making acquisitions
• And more

If this sounds like something you or your company might use, I'd love to hear from you. Press reply and tell me what data you want and how you'd use it — so we can build with you in mind.

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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About us 👋

Our mission is to redefine startup success by showcasing companies that sell for $100K-$50M. Learn more about us or follow us on Twitter.

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