HEATED - A beginner's guide to hot garbage
Welcome back to HEATED, a newsletter for people who are pissed off about the climate crisis—written by me, Emily Atkin. A beginner's guide to hot garbageOur new term for climate disinformation, featuring Jennie King of the Institute for Strategic Dialogue.Since 2019, this newsletter has been laser-focused on climate disinformation — that is, the different ways people lie about climate change in order to to delay science-based solutions. We get into the weeds about it sometimes. We discuss terms like “paltering” and “woke-washing.” We pick apart how social media sites help climate disinformation spread. We fact-check fossil fuel ads on niche political newsletters and podcasts. But despite our best efforts, climate disinformation remains. In fact, according to Jennie King of the Institute for Strategic Dialogue, it’s on the rise—and was rampant online during last month’s international climate negotiations in Sharm el-Sheikh, Egypt. “We are seeing a resurgence in old-fashioned climate denialism,” King told me in an interview about her work with the Climate Action Against Disinformation Coalition (CAAD), which closely tracked online climate disinformation trends during the COP27 summit. So for the sake of refreshing old readers’ memories and introducing the topic to new readers (hi, new readers), I thought this might be a good time to go over the basics of climate disinformation, why we cover it and how to fight it. I also thought I’d re-name it “hot garbage,” since King told me one of the ways to fight disinformation is to make it *compelling,* and well, I don’t know. It seemed appropriate. Why do we care about hot garbage?Hundreds of the world’s leading climate scientists have made it clear: inaccurate information about climate science and climate solutions is delaying the world’s response to climate change, thereby threatening life on Earth. Here’s how the Intergovernmental Panel on Climate Change (IPCC)—the world's top authority on climate science—put it in a recent report on climate impacts in North America (emphasis mine):
The report adds that much of the misinformation delaying climate action is spread by “vested interests” in a “deliberate” manner, which is literally the definition of disinformation:
The report also adds that traditional media “play a crucial role in shaping public perceptions, understanding and willingness to act.” So if you see HEATED going after the New York Times, cable news networks, or other powerful media companies for spreading climate misinformation, that’s why. What are the most common and most concerning types of hot garbage?I asked this question directly to Jennie King at ISD. Here’s what she said (edited lightly for brevity):
When and where are people most vulnerable to hot garbage?Everywhere and all the time—but particularly on social media platforms, and especially during high-profile climate events like COP27. The reason for the latter is opportunism. “Climate disinformation actors are always looking for points of entry in the news cycle that they can exploit in order to insert pre-existing positions,” King said. “International climate summits are a lightning rod for disinformation actors because they know that, of all the points in the year, this is the one moment where a significant proportion of mainstream media is going to be talking about climate.” Social media platforms house a lot of climate disinformation simply because so many different types of actors are on them. During her work with CAAD, King’s team tracked thousands of accounts the coalition considered to be bellwethers of so-called “climate contrarian” viewpoints. They included people from the conservative punditry and influencer space; the conspiracy theory and extremist space'; policymakers and lobbyists affiliated with the petrochemical states; as well as extreme anti-climate non-profits like the Heartland Institute and Global Warming Policy Foundation. Are social media sites doing anything about rampant hot garbage?A bit, but not enough, and so far there’s not much evidence it’s working. King explains:
A report from early this year found that climate disinformation was still prevalent on Twitter, Facebook, TikTok and YouTube despite pledges from all of them to crack down. These sites are garbage fires in every sense of the term. What can I do to fight hot garbage fires?The easiest and most important thing you can do is to inoculate yourself and your peers against climate misinformation. That doesn’t mean learning every scientific fact to specifically debunk every single anti-climate argument (though hey, that couldn’t hurt!). It just means recognizing that vested interests are out there trying to fool people into thinking climate change isn’t so bad and that the solutions are worse, and telling your peers about that when climate comes up in discussion. Scientists have shown this method to be pretty effective: Read more about inoculation theory here. Debunking misinformation is really important, too. But the fact is, it requires a lot of work. Where it takes almost no effort to make up bullshit about climate science and solutions, it takes quite a bit more effort to explain the complex realities of those things. So we need more people who are willing to do that work—and who are willing to make it interesting. King put it this way:
Big donors also have to face more pressure to fund anti-disinformation projects and influencers, King said. “We're working against a multi-billion dollar advertising and PR machine from the fossil fuel industry, and an incredibly Byzantine network of front groups, lobby groups, and dark money groups,” she said. “And the climate sector is still begging for every individual [dollar] to do really good high production value campaigns and communications.” King and CAAD are also working to language incorporated into the negotiated outcome of the next international climate summit that would sets the parameters for an international coordinated response to disinformation. “The same way that you have the World Health Organization doing this for COVID-19 disinformation, we need a multilateral institution to stick their head above the parapet and say, ‘This is a definition of the problem, this is what it is and is not within its scope, and this is how we need to deal with it,’” she said. “Until that happens, you are never going to see the kind of systemic, coordinated response that's needed.” Catch of the Day: Since we’re already in “explaining why we do things we do” mode, we post pets at the end of each newsletter to cleanse your palate and remind you of the cute and fuzzy things worth fighting for. Omni, furry feline companion of reader Kate, is definitely worth fighting for. She lives in Alabama and her extreme fuzziness already makes hot summers tough as is it! Want to see your furry (or non-furry!) friend in HEATED? Send a picture and some words to catchoftheday@heated.world. You're currently a free subscriber to HEATED. For the full experience, upgrade your subscription. |
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