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Hey Team 👋🏽

Q4 2022 has been INTERESTING, won't you agree?

We’ve witnessed so many billionaires f*ck up - but the ultimate winner this season was the FTX implosion; that erased BILLIONS from the crypto market.

Whenever that happens, we need to make conscious, calculated, and intelligent marketing decisions, and that's why we're here with our Bear Market(ing) Diaries Series!

TL;DR: You can generate MASSIVE brand awareness for just $499 by utilizing our Brand as Author program the right way!

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Sell out without selling out.

One of our #good-company stories, Our Code Is Harming The Planet, We Need Carbon Aware Design Patterns by @gsf) clocked 50k+ reads and over 9 days' worth of reading time.

We'll analyze this story for the key takeaways for going viral:

1. Crush the eyeball test

It is the headline that first makes readers perk up but frankly, it’s not easy!

HOWEVER, when you publish with HackerNoon, it is easier!

Thanks to HackerNoon’s second human rule, an editor will review your story and rework the headline for you!

2. The lead image is your canvas

Their featured image (depicted below) was generated via HackerNoon’s Stable Diffusion integration - Open for all HackerNoon writers

Craft breathtaking lead images for your blogposts with the stable diffusion AI.

3. Quality >> Quantity

With this story, Green Software Foundation (the author of the story) could have just ‘announced’ the event and mentioned the dates and participants - which is what most Announcement pieces today are!

However, they switched up the recipe by focusing on storytelling - they shared the problem and gave a glimpse of the solution they are working on.

The story provided value. Consequently, it gained more engagement and more traction.

Here are HackerNoon's full set of editorial guidelines to help you tell your awesome story!

4. Curate Unlike A Bull in a China Shop

Most blogging platforms offer 3-5 tags to curate your story.

HackerNoon offers 8 - ensuring that your story gets featured on 8 distinct pages...and is distributed via newsletters to those subscribed to these tags. #TwoBirds

5. HackerNoon’s Distribution is like a Cheat Code!

Almost every HackerNoon story gets picked up by several newswires, RSS aggregators, and CDNs - all working towards increasing distribution.

For YOUR social media clout, we spend $100 on twitter ADs on every Brand publishing with us!

3000+ Brands already publish with us. <<Join Here>>

Saving the best for last - When Mr. Beast (the world's biggest YouTuber) started translating his videos into Spanish, his subscriber count broke through the roof!

Similarly, when you publish an awesome story on HackerNoon, we translate it into eight different languages for our non-English speaking fellow technologists.

This worked for Mr. Beast, this will work for you!