How Amazon could rethink its entire business from scratch

Amazon is resetting its business. Is it doing enough to change its mindset?

• In an analysis published this week, former Amazon executive John Rossman presents a blueprint for turning the company around — advocating a “zero-based” approach in which every initiative and project needs to be justified from scratch, and a “brutal rationalization of capital expenses,” among other steps. Rossman joins us on the GeekWire Podcast to discuss Amazon’s path forward. Listen here, or subscribe to GeekWire in Apple Podcasts, Google Podcasts, Spotify or wherever you listen.

A pilot program to help orca whales in Puget Sound by asking commercial vessels to slow down saw 61% participation in its first month, reported program leaders at an event Friday at the Seattle Aquarium.

• External noise is thought to jeopardize the health of the endangered orca population by interfering with whale communication and food-finding. Read more. 

Instead of throwing out used baby shoes, a startup want you to boil them.

• Woolybubs founders Jesse and Megan Milliken felt guilty about how frequently they threw away outgrown clothes for their kids, knowing that the clothes would end up in landfill. So they started a company. Read more.