Lead gen 101: What it is, and how it's just like Minecraft

The Content Marketer

Today, we're explaining how to turn strangers into leads, sharing advice for using Google Ads extension call-outs, giving you the run-down on building a customer referral program and more!



The Lead Generation Process: Turning Strangers Into Supporters

The Lead Generation Process: From Strangers To Supporters

Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.

   
TIME TO READ:
12
MINUTES


20 Google Ads Callout Extensions Examples

20 Google Ads Callout Extensions Examples

Explore how Google Ads callout extensions can optimize your search ads by better serving users’ needs. Plus, check out examples of extensions in action.

   TIME TO READ:
8
MINUTES


Building a Winning Customer Referral Program

Building a Winning Customer Referral Program

Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.

   TIME TO READ:
6
MINUTES

 
Introducing Content People, A Podcast About Creative Leadership

New Podcast About Creative Leadership: Content People

In our first episode, guest Todd Henry, founder of Accidental Creative and author of “Herding Tigers” and other books, joins hosts Meredith and Ian to discuss what it takes to be an effective leader of creative people.

 
The Definitive Guide to Paid Search Advertising

Check out what else we're reading:


The drum

To Elevate the B2B Customer Experience, Partner With a Content Agency


Entrepreneur

How to Make Social Media Marketing Effective for Your Brand


Search engine land

Airbnb’s Search Marketing Shift: Should Advertisers Follow Suit?

                                                           

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