The Rubesletter - Our weird middlebrow monoculture
This is the Rubesletter from Matt Ruby. I’m a comedian, writer, and the creator of Vooza. Every Tuesday, I send essays, jokes, and videos to your inbox. You’re on the free plan, for the full experience, sign up for a paid subscription. Our weird middlebrow monocultureNow there’s AI that can write convincingly too. So get ready for more inoffensive, middle-of-the-road “content.” We’re not reverting to the mean, we’re racing toward it.
Quickies🎯 Oddly, the most punk rock thing you can do now is support institutions. 🎯 I have a junk drawer, but it's in my mind. 🎯 Gold diggers are just extremely effective sex workers. 🎯 "You have a bad case of something called mimetic desire. If someone with higher status than you wants something, it means it's more likely you'll want it too." 🎯 World Cup… 🎯 I can’t talk to young people… 🎯 Was it really the best season of SNL or did it just air when you were 16? 🎯 Was recalling how strange it was when, at the start of pandemic, we made bouncers at bars do temperature checks, basically turning violence workers into healthcare workers – and then I realized that's what we do with cops all the time. Middlebrow monocultureIt’s all the same. Just a sea of monotony. Blank coffee shops for blank minds. It just needs to feel vaguely familiar – bingeable comfort food for our overwhelmed brains. And so we get the same beats over and over again. And now there’s AI that can write convincingly too. So get ready for more inoffensive, middle-of-the-road “content” that feeds the beast.We’re not reverting to the mean, we’re racing toward it. Before too long, we’ll all be franchised, templatized, and homogenized because it’s good for the economy. Ben Recht, professor of computer science at Berkeley, on OpenAI and the predictability of the Internet:
Should we worry that we’re going to drift into a weird, generic, middlebrow monoculture? Maybe we’re already there and too mindless to even notice. Comedy😈 I post clips of my standup at Instagram, TikTok, and YouTube. Check ‘em out/subscribe for more. 😈 Recent posts at my other newsletter “Funny How: Letters to a Young Comedian”…
😈 New special “Substance” coming to YouTube soon too! Get ready to hear a bunch more about it shortly. Elon gets the last lau– er, booBillionaires want you to think they're funny and comedians want you to take them seriously. Everybody wants to be everything. And so we get Elon dropping in on a SF Chappelle show and getting booed fiercely. (My fave thing to happen in the news since those Jan. 6 cops’ families walked right past the GOP leaders and refused to shake their hands/take their medals.) Elon getting cheers online and then getting booed savagely in person is why I want every politician to do more town hall meetings. Lose the yes men, say it to our faces, and see how THAT goes down. Maybe they were only booing because Elon didn't do his classic sink bit. It's like going to see Bruce and then he doesn't play “Born To Run.” In classic billionaire reframing, Elon blamed the negative reaction on “unhinged leftists.” Ah yes, the unhinged, easily-offended leftists who hate free speech and also pay $200 to see Dave Chappelle. It all adds up! Antifa ❤️ Chappelle. Elon wants to be funny so badly. Why? As Patton Oswalt explains, boring money people are a snooze compared to funny folks.
Re: the TWITTER FILES PART 879 (or whatever they’re up to), my big takeaway is it's the golden age of opinion pundits cosplaying investigative journalists in order to do PR for billionaires. These anti-MSM people love to dump on the NYT and WaPo, but is what we’re seeing in these drip-drip-drip posts really rigorous journalism? Also, it’s a demonstration of how awful Twitter threads are for mindfully consuming anything. Call me old fashioned, but I just don’t think real news comes with a 🧵 emoji. But let’s say all the hysteria is justified. Then what? If Twitter is so influential it can sway elections, what can/can’t be published there shouldn’t be left up to unaccountable execs – and thus, for lack of a better solution, should probably be regulated by the government. If only there was some sort of national regulatory body, say, a commission, that ensured major communications platforms were operating fairly...y'know, like a Federal Communications Commission. Oh well, nice fantasy! “Aren’t you a free speech guy?” Sure, but the game has changed and we need to recognize the way technology allows dangerous to speech to be amplified exponentially. I refer you to the Law of Chatroulette (which I just made up) that states: Any platform which provides anonymous, unrestricted free speech will eventually devolve into death threats, Klan plans, or guys showing their 🍆. Btw, here’s Musk explaining why he’s dadda non grata with his daughter:
Guess raising children is like doing comedy or running a profitable social media platform: Can’t win them all. I’m a bestseller.Eat your heart out, John Grisham. The great thing about Substack is we get to ignore the algorithm. You either subscribe because you enjoy what I write, or you don’t. How refreshing. Thanks to everyone who subscribes. Please consider a paid subscription if you’re on the free plan. If you can’t afford it, lemme know and we can work something out. 5-spotted🗯 Frank Lloyd Wright once declared that “If the roof doesn’t leak the architect hasn’t been creative enough.”
🗯 White Lotus recap: “Daphne could and should start a cult.”
![]() Meghann Fahy is SUCH a good actor. these 30 seconds of Daphne processing her husband’s affair (and then calculating how she’s gonna get back at him) are perfection
#TheWhiteLotus 🗯 Speaking of White Lotus themes, should infidelity be a dealbreaker?
🗯 “The Triggering of the Libs” has become an end in itself.
This is why Must tweets stuff like “my pronouns are prosecute/Fauci” which is so hack/dumb yet antagonizes both trans supporters and pro-vaxx people so it’s a “victory” or something. 🗯 Fox Sports’ US World Cup coverage is an unmissable abomination.
Perfect example from last US World Cup broadcast I saw (France was up 1-0): "The longer the game goes 1-0, the better it is for France.” Oh, you don’t say. That’s it. Thanks for reading. I appreciate you. -Matt You’re on the free list for The Rubesletter by Matt Ruby. For the full experience, become a paying subscriber. |
Older messages
No one wants to f– your kid
Tuesday, December 6, 2022
In fact, no one even wants to be around them. That's why it's so hard for you to find a babysitter.
Everything should be 90 minutes long
Wednesday, November 30, 2022
RIP always leave 'em wanting more. Now it's hold onto 'em for as long as you can. On the World Cup, Beatles reissues, Coachella, and the lost art of finding the sweet spot.
How standup comedy converted me from atheist to Jew
Tuesday, November 22, 2022
My journey from hardcore atheist to torah-studying Jew. 🕎 Also: Musings on Musk, Bezos, TikTok, FTX, Eno, Cheryl Strayed, Bob Dylan, Taylor Swift, and more.
We keep trading quality for efficiency
Tuesday, November 15, 2022
Hand dryers, QR codes, and bluetooth speakers are all more efficient. Also, they suck. An ode to foreplay and taking your time.
Fine, I admit it. I’m a snob.
Tuesday, November 8, 2022
Doesn't anyone have the balls to stand up for elitism, intelligence, books, and the truth anymore?
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