Combine Basis Technologies’ software, services, and research for optimal CTV advertising effectiveness.

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Are you on board as CTV takes off?

We’ve all watched connected TV adoption and usage skyrocket, with no end in sight, as consumers continue turning to CTV as their default television viewing option. Based on advertising forecasts, marketers are on board with this trend—but how do you know if you’re making the most of this critical channel, finding the right audiences, and performing with efficiency?

The research and trends in this CTV advertising guide will offer marketers like you:

• Current best practices and strategies
• Smart targeting techniques across a fragmented but accessible audience
• The right KPIs to optimize toward success
• How Basis Technologies’ software and services automate and streamline this process

Don’t touch that dial: Download the guide and prepare for this “must-see” advertising opportunity!

A new way of looking at TV advertising

Marketers must be smarter about how they reach today’s consumers with video content. BasisTV+ is truly connecting advertisers with engaged viewers, across screens and through premium inventory—in fact, you can reach 93% of US households in a brand-safe way with our technology and managed services. Check out our modern, comprehensive approach to advanced TV advertising.

Find out more about Basis Technologies—our technology, services, and culture—at Basis.net.

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