🔍 4 AI Tools To Create A Growth Machine

Alright. The last newsletter of 2022. And of course, it’s about AI. Specifically, a few tools I’ve been playing with over the last few weeks.

Imagine having a baby budget but being able to use AI to create 100+ pieces of creative in minutes. Or starting at a blank screen trying to write copy but can’t think of anything clever until AI shoots over 30 headline ideas you can use or work off.

It's fascinating and why I'm launching AI Examined (a separate publication under Marketing Examined) that focuses on the intersection of AI and Marketing. It’s the newsletter that adds another layer to your brain.

You can one-click sub here (and if you do, I'll send you a 75-tool AI Swipe File)

I'm like most marketers. I have a swipe file full of inspiration, notes, and resources.

At the top of that list is the podcast, Marketing Against The Grain, hosted by Kipp Bodnar and Kieran Flanagan (HubSpot’s CMO and SVP of Marketing).

Why is it at the top of my list?

Because it keeps me up to date on everything marketing related without having to scour the web or Twitter at 2 AM.

For example, how ChatGPT will replace Google Search and open your creativity.

Here are some of my favorite episodes:

• This OpenAI update is going to replace Google Search with Ben Tossell
• How Bob Iger took Disney's stock from $50B to $275B
• 6 Marketing ideas to take Athletic Greens from $120M to $500M/Year
• How Sam Parr comes up with $10,000,000 dollar business ideas
• How we've marketed our podcast to 70,000 monthly downloads

Trust me and add this podcast to your rotation.

AI isn’t going to replace marketers.

It’s going to optimize the marketer.

So, we're going to cover 4 AI marketing tools you can combine to create a content-generating machine.

But we'll make it interesting.

We’re going to use these tools to sell a make-belief product: Creative Juices

We’re going to create:

• Brand creative
• Ads
• Headlines and copy
• Landing pages
• Measure everything

In 30 min.

We need branded assets. We don’t have time to schedule multiple photo shoots, or the budget. We’re staying lean.

So, we’re rolling with FlairAI. One product shot is all you need…

And in seconds (after you add some details) you have beautiful branded assets ready to use.

Perfect for social, ads, emails, and our landing pages.

Okay - next we need: Ad and landing page copy

It’s the end of the work week so there are not a lot of creative writing ideas left in the tank today. So we’ll use Jasper instead.

We’ll start with the starter plan since we are just focusing on short-form copy.

Here’s what you need to do:

• Select the ad template
• Write the company name
• Quick product description
• Add the tone of voice
• Hit generate

Boom.

Beautifully written copy in seconds.

This is my favorite part - an AI-generated landing page

Recycle the same prompts as we wrote above to get started: company name and product description

Then go through the tabs and select the autogenerated copy that you think works best for the brand.

Not feeling any? Hit “generate more” as many times as you’d like for infinite iterations to find the perfect copy.

Do this for each section - Hero, Competitive advantages, CTA, and Testimonials.

Hit finish and see the preview of the landing page on the right.

Put the final touches on it by changing the main and accent colors with the quick select at the top.

Just like that, you have somewhere to send traffic.

Last but not least, track your product’s marketing effectiveness

Your product’s live, so sit back and track the buzz around the web using Brand24 to view all the KPIs that matter to you in custom reporting.

Instantly access brand mentions across social, news, blogs, videos, forms, and podcasts.

This AI tool automatically scraps the internet based on keywords related to your campaign.

You can tap right into what people are saying and interact with all your new customers no matter where they post.

To deliver on my promise

You now have

• Brand creative thanks to Flair.ai
• Ads with headlines and copy thanks to Jasper
• Landing pages that capture emails thanks to Sitekick
• A tool to measure everything thanks to Brand24

Total time: 30 minutes

This a taste of what's coming in AI Examined - you can one-click sub here.

• My go-to marketing podcast that stays at the top of my swipe file
• The simple-to-implement guide to improving your open rate to 50% - 70%
• Are social media managers to the next CMOs?
• The anatomy of a high-converting checkout page
• How Ryan Reynolds is changing advertising

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