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The Daily Carnage - How’d ya do, 2022? 🥂

Cheers to our annual end-of-year recap. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Dec 30, 2022

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Trivia

Do Ya Know?

Check your answer to today’s trivia question down below!)

Which word or phrase was NOT on Oxford Dictionary’s Word of the Year short list?

metaverse

goblin mode

quiet quitting

#IStandWith

Clear response


A Look at Last Week

Top Posts of the Week

What We Learned

Tuesday: If you’re looking to level up your ad campaigns in 2023, try experimenting with your approach to targeting. Shift up to 10% of your budget at a time. Always set aside a sum for A/B testing, which you should be doing whether your satisfied with performance or not. And, of course, always be monitoring your analytics.

Wednesday: CTAs and SEO go a long way with TikTok’s FYP algorithm. The more you encourage positive user interactions with your content and sweat the small stuff—like captions, hashtags, and description keywords—the better your videos will perform.

Thursday: Have no fear. Generative AI isn’t coming for your job… yet. For now, tools like ChatGPT can actually enhance your workflow by coming up with keyword suggestions, drafting content for you, and even writing a little code.

Yearly Carnage Recap

Watch Our 2022 Recap

The Daily Carnage 2022 Recap Video

It’s been real, 2022. Pour one out for a year full of highs, lows, and marketing woes.

Watch now

Yearly Carnage Predictions

5 Trends to Watch in 2023

  1. Web3: More brands will launch NFT strategies to build and grow their communities.
  2. AI creation tools: Threat or opportunity? One thing’s for sure: they’ll forever change the way we interact, engage, and purchase.
  3. Cutting back on cookies: In light of shifting data privacy laws, brands will need to prioritize a first-party data strategy.
  4. Here to stay: Influencer marketing, short-form video, and native ads.
  5. Back from the dead: OOH will continue to benefit from digital content, enhanced programming, and improved measurement tools.
 


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Reach Out

Happy Hour

Kir Royale

Ingredients

  • 1/2 ounce creme de cassis
  • Dry Champagne (or other sparkling wine), to top
  • Lemon twist, to garnish

Kir Royale

Steps

  1. Pour the creme de cassis into a Champagne flute.
  2. Top with Champagne.
  3. Garnish with lemon twist.

Recipe by Liquor.com

Category: Ads from the Past

1966, Dr. Pepper

Trivia

Did Ya Know?

So, which word or phrase was NOT on Oxford Dictionary’s Word of the Year short list?

Answer: “Quiet quitting” didn’t make the short list—but it was a cultural moment, to be sure. Even Kim Kardashian was weighing in on the trend, which put an end to “above and beyond” and celebrated getting by on the bare mimimum at work. Perhaps more interesting than the concept itself were the public’s varied reactions to quiet quitting, revealing our own relationships to productivity and the current cost-of-living crisis.

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Key phrases

The Daily Carnage Sponsorship Yearly Carnage RecapWatch creme de cassis metaverse goblin mode Last WeekTop Posts unbelievable logo fails positive user interactions Data Privacy Laws firstparty data strategy other sparkling wine Dr Pepper TriviaDid dynamic digital agency Year short list AI Creation Tools

Older messages

The Bots Want Your Job

Thursday, December 29, 2022

Let's talk ChatGPT. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The 2022 Clock is Tik-Toking Away

Wednesday, December 28, 2022

Logos, algos, and AI galore. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ready, Set, Ads

Tuesday, December 27, 2022

Get your strat together for 2023. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Good Things, Small Package

Friday, December 23, 2022

Surprise: we're your Secret Santa. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A Big Ol’ Goose Egg

Thursday, December 22, 2022

Where have all the good clicks gone? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

UBS rescues rival Credit Suisse

Monday, March 20, 2023

John Lewis mulls ownership shake-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

+26% to order completions (simple A/B test)

Monday, March 20, 2023

Today's hack How WiderFunnel increased order completions by 26% after one simple A/B test (you can apply it today)... WiderFunnel had a goal to increase order completions for their client

😎Summer Goggles

Monday, March 20, 2023

Popsicle Season, Insanely Good and Frenemies ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Turmoil at TCS

Monday, March 20, 2023

Also in today's edition: India is going viral; The internet is in the ICU; Banks scout for a Swiss Army knife; The clock's racing against TikTok ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Marketing Weekly #119

Sunday, March 19, 2023

How User Research Helps You Win Before a New Product Launch • Revolutionize Your Freelance Marketing Strategy with The 4 P's • Why every brand should clarify the benefit of its benefit • When

Why Cold Calling Isn't Dead; Plus the Top News and Content of the Week

Sunday, March 19, 2023

Plus $18 Billion of SaaS M&A During A Banking Crisis To view this email as a web page, click here Hey SaaStr Community, So even after doing SaaS all this years, and being perhaps the biggest fan of

The Profile: The novelist whose inventions went too far & the TikTok therapists

Sunday, March 19, 2023

This week's edition of The Profile features Lisa Marie Presley, HG Carrillo, Katey Stone, and more. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Sunday Thinking

Sunday, March 19, 2023

"Fall in love with taking care of yourself. Fall in love with the path of deep healing. Fall in love with becoming the best version of yourself but with patience, with compassion and respect to

What comes after SVB?

Sunday, March 19, 2023

Plus: VC's post-SVB future, visualizing the state of VC, checking up on private debt & more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend

Brain Food: Things You Control

Sunday, March 19, 2023

Whatever decision you're making, know where it falls in your strike zone: ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌