85% of all consumer purchases (surprise)
In case you ever tried to market consumer products and failed hard...
this could be the reason why you failed...
Did you know that:
1. Women hold 85% of all consumer purchases. Boom!
2. 91% of women feel that advertisers don’t understand them.
It means, even if you sell consumer products for men, women are those who actually buy them, and who you need to market to and convince ;).
Huh?! ;)
Here's more detailed data by industry:
1. Cars: 65% of purchasing decisions are made by women.
2. Computers: 66%
3. Healthcare: 80%
4. Bank accounts: 89%
5. New homes: 91%
6. Vocations: 92%
7. OTC Medicines: 93%
8. Food/Groceries: 93%
Mind. Blown. Away.
Source: www.bloomberg.com
Cheers,Charlie Patel ;)
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