BrainPint - Extreme Questions

Hi everyone,

This week we're diving into extreme questions to help in brainstorming, how musicians get paid from streaming, decisions, comfort food and more. 

Thanks loads to Tony for getting me some coffees! Appreciate your support.

Cheers,
Janel

Extreme Questions To Trigger New, Better Ideas
Amazing prompts to push you of tiny thinking. Each stretches some dimension of reality to an extreme to help you create better ideas. Here are some:

• If you were forced to increase your prices by 10x, what would you have to do to justify it?
• If our biggest competitor copied every single feature we have, how would we still win?
• What if you had to on-board new employees without meetings?
• Could you grow by word-of-mouth? Does the product help people do that proactively?

How Artists Get Paid From Streaming
The Pudding breaks down fundamental principles that dictate how artists get paid from music streaming, looking into artists, intermediaries and platforms.

Reversible And Irreversible Decisions
Decisions fall somewhere on the continuum from reversible to irreversible. You can tell where a decision lies on this spectrum by figuring out how much it would cost to undo.

When decisions are reversible, make them fast. Your biggest risk is dragging your feet and not making a decision. The cost to acquire additional information isn’t worth the effort.

When decisions are irreversible, slow them down. The biggest risk is making the wrong decision. The cost to get the information we need to reduce uncertainty is worth the time and effort.

Why Not All Comfort Food Is The Same
Every culture has dishes that people turn to in times of need. Think instant ramen, mashed potatoes, macaroni and cheese, and cookies. However, no one food is a comfort food staple right across the world. Here's why.

The Framework to Find Traction for your Product
How to get traction for your product through building audiences and community with the ACP funnel:

Audience: bring people into the stories you’re telling

Community: create a space for people who love your stories and identify with your brand

Product: give your community a product to achieve their goal and improve their own story

More on building community in this classic Lenny / David Spinks post.

How To Google Like A Pro
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