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The Daily Carnage - This One’s Free

Make your Facebook Ad offer irresistible. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Jan 17, 2023

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Category: Tactics

4 Keys to an Irresistible Facebook Ad Offer

Don’t give up on your underperforming Facebook ads just yet. With fewer data available for targeting and tracking on the platform these days, leveraging an irresistible campaign offer and feed-friendly creative can reinvigorate your ROI. Try the Facebook Ads Offer Formula:

  1. Desired action. What is the next step that you want users to take? Is a lead magnet more appropriate, or is it reasonable to expect users to make an immediate purchase? Consider your sales funnel and be clear about your desired action.
  2. Relevance. Who is this offer for? Reference your buyer personas to understand your audience’s interests and behaviors. Your copy and creative should speak to their lived experiences.
  3. Reason to act now. Urgency sells. Is your stock running out? Is the offer available for a limited time? Is the price exclusive? Let users know they’re in on a big opportunity.
  4. Transformation. Tell a story that your audience will aspire to. What functional benefits can you offer that will change their lives—or even the world? Case studies, personal anecdotes, and interviews are effective and feed-friendly storytelling devices.

Head over to Social Media Examiner for more info on the Facebook Ads Offer Formula.

Read more


Q for You

Do you incorporate hashtags in your Facebook content?

Yes, sparingly.

Load 'em up!

No, they're irrelevant.

Clear response

Category: Tools

Colorblind Web Page Filter

Looking to keep accessibility top-of-mind in your web design? Input your URL into Toptal’s Colorblind Web Page Filter tool to see how your site presents to folks with three types of colorblindness. The tool is still making improvements and accepting feedback but provides a logo you can embed on your site if you meet the design criteria.

Try it


Let's Get Analytical

Speaking of underperforming Facebook ads… Need a hand?

At Carney, we know the A/Bs and C’s of paid media.

Let’s tune and test to hit your ever-moving target.

work with us

Progressive TV Dad

Category: Watch

Listen to Your TV Dad

Progressive Insurance has teamed up with Family Matters star Reginald VelJohnson to give us “TV Dad,” a nostalgic new character in this sitcom-style spot. He’s goofy, good-natured, and he wants you to save up to $700 on your car insurance by switching to Progressive.

watch

Category: Ads from the Past

McDonald's 1980

McDonald’s, 1980

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Key phrases

new Talent Manager element Irresistible Facebook Ad OfferDon Lunar New Year campaign Facebook Ads Offer Formula ToolsColorblind Web Page underperforming Facebook ads irresistible campaign offer dynamic digital agency Neural Radiance Fields nostalgic new character feedfriendly storytelling devices updated AI tools Social Media Examiner TV DadProgressive Insurance Clear response Category

Older messages

Let’s Go Viral

Friday, January 20, 2023

Here's what viral videos have in common. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Healthy E-E-A-Ting

Friday, January 20, 2023

Experience required. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Case for Content

Tuesday, January 10, 2023

You should probably document your content marketing strategy. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Made You Look

Monday, January 9, 2023

Billboards (and every screen in between) are back, baby. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Just Followin’ Up

Friday, January 6, 2023

Big week for people who circle back. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

What Exactly Is A Business Model?

Tuesday, January 31, 2023

A clear definition to help us better understand where and how to make big changes to our consultancy. Boutique Consulting Club Boutique Consulting Club "Adding Value" Daily Blog What Exactly

Lean, Green Washing Machine

Tuesday, January 31, 2023

Happy Tuesday. Patagonia with a novel approach to tackling ocean plastic pollution as the company steps into the washing machine industry. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Ryanair’s bumper profit

Tuesday, January 31, 2023

Betting company shares slump ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

3-2-1: Viral Chocolate, CRO tips, 3am videos

Tuesday, January 31, 2023

Hey — It's Harry. I started this newsletter in Wimbeldon. I'm finishing it in Val-d'Isère. Skiing tomorrow for the first time in my life. They call me ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Retention: from 50% to 87% (study)

Tuesday, January 31, 2023

Today's hack Ryan applied this trick (not recommended by experts). And it increased his retention from 50% to 87%... Ryan Luedecke - the CEO of SumoJerky (a subscription box service that sends beef

Is this India’s most mysterious company?

Tuesday, January 31, 2023

Also in today's edition: Hindenburg-Adani arm wrestle; Pakistan is in the doldrums; Google's ad empire may be in serious danger; Food insecurity continues ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Jan. 30 - More closures at Bed Bath & Beyond | 5 CEOs to watch in 2023

Monday, January 30, 2023

Bed Bath & Beyond to close all Harmon stores; Vera Bradley shakes up leadership, takes full ownership of Pura Vida; Saks focuses on men with new ambassador program; David's Bridal launches

I just made $0.84 on the internet!

Monday, January 30, 2023

Hold the presses...I just made my very first sale from the Amazon Influencer program! ​ An eye-popping $0.84 to be exact! Here's proof for the doubters out there... ​ Okay, okay...I can't fully

Trustworthy brands meet specific needs

Monday, January 30, 2023

Authentic + intentional = trustworthy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🚩 Front-Load the Meat - TRUST-able #16 - Jan/Feb 2023

Monday, January 30, 2023

The newsletter for solopreneurs who want to become trusted advisors in their market niche. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌