Introducing 'Making It,' a Newsletter by Emily Gould

I’m Emily Gould, and for years I’ve been obsessed with how artistic miracles get out into the world, especially when that world feels hostile to any cultural experience that’s more ambitious than, say, TikTok spon-con for butt lotion. In my profiles, articles, and novels, I’ve tried to capture what people are like by describing what’s in their medicine cabinets, auric fields, and bank accounts. If you too have always wanted to understand how something you love was created and how it was funded and what it cost its creator soul-wise, my new newsletter, Making It, is for you.

Not to be a downer, but times are tough in the realm of creative enterprise, as you may have noticed. A handful of corporate megaconglomerates control how most culture is made and distributed. Paintings and sculptures seem to exist so hedge funders can trade them like Pokémon cards. Making a living and keeping your head screwed on tight, never simple, have grown increasingly complex in the past couple of years. But there are still plays, films, visual artworks, clothes, books, movies, TV shows, newsletters, podcasts, pieces of music, performances, etc., that evade the imperative to smooth their rough edges in hopes of reaching the biggest audience possible. I think they’re more special right now than ever.

Each week in the newsletter, I’ll be talking to someone who made something cool to find out how they did it and how they’re living. You can expect to find new personalities to become obsessed with as well as fresh insights into some well-known faves. There’s plenty of publicity-driven fluff content out there, and this isn’t that — you and I would both be so bored! That being said, this is a good newsletter to subscribe to if you want to stay ahead of the curve on what interesting people are working on now. And it’s a great pick-me-up if you want to reinvent your own way of making it, whatever your “it” may be.

The newsletter goes out every Tuesday, starting January 17. Sign up so you can be first to discover the people who are, in spite of everything, making it.

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