Product Collective - 💞 Product teams working with UX

Building strong relationships between UX and Product Management

Many discussions surrounding product managers and UX designers are positioned as PM vs. UX or explore who owns the product or is in charge. We’d suggest a different perspective. Instead of seeing the relationship between PM and UX as adversarial, it’s better to think of it as a collaboration of people with different, sometimes overlapping, skill sets who work together to achieve an outcome.

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How do product management and UX work together for business growth? On the surface, UX (user experience) researchers and product managers (PMs) appear to have similar roles and goals. After all, they are both concerned with creating value-added products that users will love and rely on data-driven insights for decision-making. Although the roles overlap, the unique strengths of PMs and UXRs mean that collaboration between both is vital to a successful product development cycle. The folks at CuriousCore look at the roles and responsibilities of PMs and UXRs and share some good practices for PM-UX collaboration.

(via curiouscore)

Product Manager vs. UX Designer: Who should be in charge? A lot of people contribute to building and maintaining a product — from casting a bold vision for something new to building repeatable processes that support customers using it. At every stage of the product development process, individuals “own” some aspect of the complete product experience, yet overall everyone on the product team is responsible for understanding customers and delivering value to them. Brian de Haaff takes a look at the main differences between product managers and UX designers when it comes to building products.

(via @aha_io)

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Plus, you'll enjoy reconnecting with your product peers in Dublin, Ireland, with plenty of networking fun planned throughout the 3 days.

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In November, Netflix unveiled its long-anticipated ad-supported tier, which offers customers in select markets a less expensive Netflix subscription in exchange for ads showing up while they view content. At the Consumer Electronics Show in Las Vegas, Netflix President of Worldwide Advertising, Jeremi Gorman, offered some initial insight into how the product has been performing as well as the streamer’s future plans. This continuing story should provide some instructive lessons about impacting business metrics (in this case, subscriber numbers) and the challenges of implementing advertising.
 

At the start of the year, Shopify’s CEO Tobi Lutke declared that meetings are a ‘bug’ and that the company had shipped its fix: the cancellation of all recurring meetings with more than two people for the next two weeks. After that, meeting-free Wednesdays will be reinstated, and large meetings can only be held during a six-hour block on Thursdays. This experiment will be a great case study into how mandates of this sort will help organizations amplify the best and avoid the worst part of meetings.
 

Following up on its plans to integrate ChatGPT into Bing search results, Microsoft is in talks to invest $10 billion in ChatGPT-owner OpenAI, which would place the company's value at $29 Billion. This indicates how much Microsoft is paying attention to artificial intelligence in general and OpenAI in particular.
 

Every year at the Consumer Electronics Show, you’ll see a lot of fascinating health tech gadgets, but there’s a very simple reason why most health tech gadgets will never make it to market — or won’t be as neat when they do - the Food and Drug Administration (FDA). The FDA exists to protect public health, and one way it does that is by regulating medical devices. Obtaining FDA clearance is a rigorous process that doesn’t run at the tech world’s preferred speed.

Looking back at 2022
This is the time of year where people tend to make their predictions for what’s to come in 2023. And this year – a lot of the pundits are predicting a lot of doom and gloom. Talks of continued layoffs… a looming recession… it’s a good thing that today is Friday as I write this, otherwise, my mood may be ruined for the day just thinking about everything.

But what do pundits really know, anyway?

I thought it’d be interesting to look back at some of the 2022 predictions that were made in the world of tech to see if what people foresaw actually came true. In my research, I found that many predictions actually did come true – but some, alas, did not. Here are a few to note:

There were lots of predictions made, but I picked one to look back on and sort of “fact check”:

From Dave Wright, Contributor at Forbes:

AI and Humans Will Collaborate More 👍
We certainly saw AI continue to explode in 2022 – particularly towards the end of the year, as OpenAI released ChatGPT into the wild. 

Employees will demand – and deserve – more 👎
Employees probably do deserve more, but we’ve started to see things swing back in the favor of employers. From Elon Musk asking his staff to “go hardcore” to CEO’s pushing people to get back to the office, it seems like demands from employees may be starting to fall on deaf ears

We’ll be acutely aware of our physical world 👍
While some of the talk in the tech world for a while involved Metaverses… the reality is that we live in a physical world… and 2022 brought a lot of “physical world” issues, including logistical, macroeconomic, geopolitical… and, well, you name it. 

Dave’s predictions were hit and miss, overall – which seems to be the case for most pundits. Nobody really knows what’s ahead. But hey, it’s an interesting thought exercise to think about what’s to come and how it may affect us all!

How designers and product managers can build a stronger relationship. Delivering products with delightful user experiences is a winning formula for good business. A poorly designed product might technically solve a user’s problems but provide a frustrating experience, which can lead to the user looking for alternative solutions. Good design leads to positive user feedback and reviews, better customer retention and industry adoption. Eric Chung explains some ways designers can work with their PMs to strengthen their relationship and turn them into design advocates.

(via @uxdesigncc)

5 Tips for product managers to ensure great collaboration with design teams. The product manager and the UX designer have so many overlapping responsibilities that it’s bound to create some areas of friction. Product managers and UX teams are expected to work seamlessly in the best interests of the product. Both should play to their respective strengths and take charge, collaborating to deliver the best product possible. Bansi Mehta explains how product managers and UX teams can work together to create a product that fulfills user needs while supporting business goals.

(via @uxplanet)

UX and product management. User experience (UX), product engineering and product management form the core product development team. Joca Torres introduces some common industry definitions of User Experience, describes how they factor into product development and explains the relationship between UX and product management.

(via @JocaTorres)

This week, Product Collective launched a new initiative to connect talented members of the community (you!) with tech-driven companies. It works this way - you apply and share your experience (for free!), then companies who have signed up for the service can find you. And don't worry, you can hide from certain companies. There's also a Job Board to check out.

Tech recruiters - over 120 talented candidates are already in the system with hiring companies like Rogo, Mos, FirstHand and others already signed up and taking advantage of this opportunity. If you want to check the candidates out, simply reply and I'll tell you more (plus I'll share a launch discount to get you going!). Or you can simply go ahead and sign up directly here





 
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