The Signal - Hello from The Signal!

Dear reader,

First up, a big thank you for being a regular reader of The Signal. 

The past few days, you may have noticed that your beloved morning newsletter is not quite landing in your inboxes. In fact, it was brought to our attention by a few of our readers.

This is because we are publishing from a new platform—beehiiv---as of 9th January 2023. If you are a Gmail user, there’s a good chance that yesterday’s edition headlined "A steamroller named Microsoft'' has landed up in either the Spam or Promotions folder.

Needless to say, this is a regular problem that newsletters face, particularly when switching platforms. We are not an exception to Google’s algorithm, which seemingly scans every email before delivering it to users’ inboxes. There are multiple parameters it considers, and we don't know all of them. 

Only you can help us. 

We do know that Gmail acknowledges a sender as genuine when you regularly read mails from a sender. It improves our credibility with the algorithm when you engage with the newsletter. But for starters, as a loyal reader, we’d request you to take a moment and do the following:

1. Move The Signal from the “Promotions” or “Spam” tab to your “Primary” tab, if you have opted for Gmail’s default inbox view. 

2. Select "yes" on the popup that asks you whether to land all emails from The Signal in the inbox always.

3. Alternatively, you can also create a filter by heading to your search box on Gmail, click on “Show Search Options”, and enter ‘thesignal@newsletters.thesignal.co’ in the ‘from’ button. Post that, you can create a filter, by choosing ‘Primary’ in the ‘Categorise As’ option. Save the filter and you are good to go.

In the rare case that the newsletter is in your spam, we urge you to do the same — move us back to where we belong: your Inbox. You can also reply to us. Do let us know if you are, indeed, facing some of these issues.

It will help us even more if you could hit that like button, share the newsletter with friends, or leave a comment. 

We'd love to have you back and read us. Write to us at hello@thesignal.co for feedback, tips, and more.

Best,

Manaswini Tripathy

Senior Producer, The Signal Daily