They Got Acquired - Lean business = $4.5M sale

Female founder for the win πŸ† Β β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€ŒΒ β€Œ

Key phrases

Older messages

A high-value split test 🪓

Friday, January 20, 2023

A SaaS tool for collab ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A disappointment

Friday, January 20, 2023

Plus, how Ladders sold its daily newsletter business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The newsletter playbook 📈

Tuesday, January 10, 2023

Plus, how we approached reporting this story ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You around?

Monday, January 9, 2023

Quick ask ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

That gut feeling

Friday, January 6, 2023

Look who's rebranding ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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