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Tech giant=solar giant?
Morning Brew January 20, 2023

Emerging Tech Brew

Revela

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In today’s edition:

Microsoft is one of the world’s biggest solar customers—here’s why
Roblox built a video game to screen job applicants

Grace Donnelly, Susanna Vogel, Dan McCarthy

RENEWABLE ENERGY

Solar power player

Solar panels Sinology/Getty Images

More American households are opting for solar, but most big companies can’t meet their electricity needs by simply throwing some panels on the roof.

Large corporations seeking to ditch carbon-based electricity have been a significant driving force behind the growth in US solar capacity.

Who‘s who? Massive tech and retail companies, from Walmart to Apple, have led this push as they take steps to meet their own net-zero goals. Meta was the largest corporate solar user as of June 2022, with nearly 3.6 gigawatts (GW) of installed capacity, according to the report.

For Microsoft, the fifth-biggest corporate solar user in the US, according to the report, this is only the beginning, according to Brian Janous, GM of energy and renewables at the company.

Solar makes up a growing portion of Microsoft’s renewable energy purchases, and Janous said he expects it will likely be about half of the company’s energy mix by 2025. Read the full story on Microsoft’s solar strategy here.GD

        

TOGETHER WITH REVELA

Yep, AI did that

Revela

We all know AI can do a lot these days. You can chat with a bot, or ask it to type out a whole text message to your group chat. It can even provide a ~revolutionary breakthrough~ in hair-loss tech.

That’s right—Revela’s proprietary AI search engine discovered a revolutionary new ingredient that helps tackle hair loss at the root of the problem: ProCelinyl™.

ProCelinyl™ stimulates hair growth by reawakening dormant follicles and has a 97% success rate in just 6 weeks—plus a money-back guarantee if you don’t see results.

Get 15% off your order here.

HR TECH

Roblox recruitment

Roblox logo Roblox

When I logged onto Roblox’s platform to take the company’s preselection assessment for entry-level candidates, I was instructed to design a factory workflow that would maximize returns in a toy factory. (For the millennials out there, it was like a high-tech Lemonade Stand.)

As I pulled virtual levers to build cars, robots, and playsets, I watched the returns trend frustratingly down and figured I probably didn’t have the chops to get hired at the video game company. But only probably—it wasn’t entirely clear what skills I was being tested on or how they related to software creation.

Though some employers rely only on coding assessments to evaluate early career candidates for computer science positions, Roblox has taken a different approach.

  • Jack Buckley, Roblox’s VP of people science, said it’s designed to test how candidates think, not just what coding languages they know. (Don’t worry—applicants also take a coding test.)
  • Applicants’ approach to the factory assessment, for example, gauges their aptitude for systems thinking, one of Roblox’s 15 critical skills.

The gamified test takes a lot of work to create—even for a company like Roblox that’s known for building virtual worlds. Here’s why Roblox went to all the trouble.SV

        

FROM THE CREW

The Crew

Get smarter about your money. There’s a reason over 300k people read Money Scoop—the 3x-a-week email written by experts in accounting that makes you smarter about your money. Get investing best practices, tax strategies, budgeting hacks, spending tips, and more all delivered to your inbox for free

COOL CONSUMER TECH

Mill Industries

Usually, we write about the business of tech. Here, we highlight the *tech* of tech.

Apple announcements abound. This week, Apple announced not one but two major hardware updates (the rumor mill also churned vigorously around potential plans for its long-anticipated mixed-reality headsets). The marquee announcement was its updated full-size HomePod, which comes after the company discontinued the original version of the product in 2021 after disappointing sales. A quick HomePod FAQ: The new version is Matter-compatible, will cost $299, and has temperature and humidity sensors.

  • The company also opened preorders for a line of Macs that feature its new M2 processors.

Connected compost, here we come. The co-founder of Nest, the smart-home company Google bought in 2014, just announced his latest venture: Mill, a food-waste startup that makes comprehensive, connected at-home compost bins. The company claims the bins can process all manner of food waste by making use of dehydration technology.

  • Once the bin fills up, users can mail their dehydrated food scraps to the company, which charges $33 per month for the service. The device also comes with an app that enables users to track their food-waste habits.
  • The bins will ship in spring 2023, per its website.

One last thing: If you’re in the market for a new phone this year, The Verge just dropped a big guide to the best smartphones available right now.—DM

BITS AND BYTES

Bing vs. Google Hannah Minn

Stat: From the annals of Google disruption: According to Morgan Stanley estimates reported by the Financial Times, it’s about seven times more expensive to answer a question with ChatGPT than with a “typical internet search.”

Quote: “If you put any other business metric and said this happened to 98% of organizations last year, and of those 98%, 41% had reputational damage, we would be talking about that nonstop.”—Rubrik Zero Labs Head Steve Stone, to IT Brew, on the alarming frequency of cyberattacks

Read: The potential labor implications of automotive electrification.

WHAT ELSE IS BREWING

  • Microsoft will lay off 10,000 employees—5% of its staff—and plans to focus on areas like AI. Elsewhere in tech layoffs, Unity is cutting nearly 300 positions.
  • Gas, a popular new social app for teens, was acquired by Discord for an undisclosed price. The app is less than a year old but has more than 1 million DAU.
  • ChatGPT was reportedly built with the help of contractors in Kenya who earned less than $2 per hour, per Time.
  • Worldwide IT spending fell by 0.2% last year, per Gartner—the latest illustration of the ongoing tech pullback.
  • Shell is buying the EV charging network Volta for $169 million. The energy giant previously acquired a different EV charging company, Greenlots, in 2019.

GOING PHISHING

Three of the following news stories are true, and one...we made up. Can you spot the odd one out?

  • Some Meta managers have reportedly been told that employees who receive a “meets all expectations” performance-review grade are not good enough.
  • Drones may be an increasingly popular way to smuggle drugs across the border.
  • A startup just raised more than $100 million for…AI-powered car buying?
  • A college student is suing a major bank after its fraud-detection algorithm blocked the purchase of 200 cases of beer.

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GOING PHISHING ANSWER

We haven’t heard reports of algorithms getting in the way of party purchases.

         

Written by Dan McCarthy

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